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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Konsumentenverhalten"
~subject:"Sponsoring"
~subject:"Television advertising"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Konsumentenverhalten
Sponsoring
Television advertising
Advertising effects
236
Werbewirkung
236
Advertising
104
Werbung
104
USA
49
United States
49
Consumer behaviour
45
Psychology of advertising
29
Werbepsychologie
29
Computerspiel
21
Fernsehwerbung
21
Video game
21
Target group
19
Zielgruppe
19
Experiment
18
Brand image
17
Markenimage
17
Internet marketing
15
Online-Marketing
15
Product Placement
15
Product placement
15
Advertising planning
13
Children
13
Green marketing
13
Kinder
13
Werbeplanung
13
Öko-Marketing
13
Creativity
12
Forschung
12
Kreativität
12
Research
12
Emotion
10
Gewalt
10
Print advertising
10
Printwerbung
10
Violence
10
Cognition
9
Environmental consciousness
9
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Article
67
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Article in journal
67
Aufsatz in Zeitschrift
67
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English
67
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Dahlén, Micael
4
Muehling, Darrel D.
3
Rosengren, Sara
3
Bakir, Aysen
2
Cauberghe, Verolien
2
Chang, Chingching
2
Hudders, Liselot
2
Kareklas, Ioannis
2
Neijens, Peter C.
2
Pelsmacker, Patrick de
2
Putrevu, Sanjay
2
Reijmersdal, Eva A. van
2
Stafford, Marla Royne
2
Aggarwal, Preveen
1
Ahn, Sun Joo
1
Armstrong Soule, Catherine A.
1
Ashley, Christy
1
Bailenson, Jeremy N.
1
Bellman, Steven
1
Bennett, Gregg
1
Bettman, James R.
1
Bickart, Barbara A.
1
Blackford, Benjamin J.
1
Boerman, Sophie C.
1
Brocato, E. Deanne
1
Burton, Scot
1
Carlson, Les
1
Caruana, Albert
1
Cauberghe, Veroline
1
Cervellon, Marie-Cécile
1
Choi, Jungsil
1
Choi, Yung Kyun
1
Cornwell, T. Bettina
1
De Jans, Steffi
1
Defever, Christine
1
Delbaere, Marjorie
1
Dens, Nathalie
1
Driel, Irene I. van
1
Eisend, Martin
1
Enschot, Renske van
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
142
International journal of advertising : the review of marketing communications
141
Journal of marketing communications
141
International journal of advertising : the quarterly review of marketing communications
109
Journal of advertising research
95
Journal of promotion management : JPM
70
Journal of retailing and consumer services
68
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
65
International journal of internet marketing and advertising : IJIMA
54
Marketing letters : a journal of research in marketing
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing research : JMR
40
European journal of marketing : EJM
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of current issues and research in advertising : JCIRA
33
The journal of product & brand management
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Asia Pacific journal of marketing and logistics
29
Health marketing quarterly
27
The journal of consumer marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
International journal of sports marketing & sponsorship
24
International journal of hospitality management
23
Journal of current issues and research in advertising
23
Journal of marketing
23
Marketing intelligence & planning
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Marketing : ZFP ; journal of research and management
22
Journal of international consumer marketing
21
Young consumers : insight and ideas for responsible marketers
21
European journal of marketing
20
Journal of global marketing
20
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Journal of the Academy of Marketing Science
17
Sport marketing quarterly : preferred journal of the Sport Marketing Association
17
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ECONIS (ZBW)
67
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1
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
2
Same-sex couples in advertisements : an investigation of the role of implicit attitudes on cognitive processing and evaluation
Read, Glenna L.
;
Driel, Irene I. van
;
Potter, Robert F.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011876118
Saved in:
3
The impact of competitiveness on consumer responses to comparative advertisements
Yucel-Aybat, Ozge
;
Kramer, Thomas
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 198-212
Persistent link: https://www.econbiz.de/10011876125
Saved in:
4
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
5
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
6
Connecting with celebrities : how consumers appropriate celebrity meanings for a sense of belonging
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011705767
Saved in:
7
Why narrative ads work : an integrated process explanation
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Thorson, Esther
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 283-296
Persistent link: https://www.econbiz.de/10011705769
Saved in:
8
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
9
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
10
Creative that sells : how advertising execution affects sales
Hartnett, Nicole
;
Kennedy, Rachel
;
Sharp, Byron
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 102-112
Persistent link: https://www.econbiz.de/10011453888
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