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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Konsumentenverhalten"
~subject:"Sponsoring"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Konsumentenverhalten
Sponsoring
Advertising effects
236
Werbewirkung
236
Advertising
104
Werbung
104
USA
49
United States
49
Consumer behaviour
45
Psychology of advertising
29
Werbepsychologie
29
Computerspiel
21
Fernsehwerbung
21
Television advertising
21
Video game
21
Target group
19
Zielgruppe
19
Experiment
18
Brand image
17
Markenimage
17
Internet marketing
15
Online-Marketing
15
Product Placement
15
Product placement
15
Advertising planning
13
Children
13
Green marketing
13
Kinder
13
Werbeplanung
13
Öko-Marketing
13
Creativity
12
Forschung
12
Kreativität
12
Research
12
Emotion
10
Gewalt
10
Print advertising
10
Printwerbung
10
Violence
10
Cognition
9
Environmental consciousness
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Article
48
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48
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48
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English
48
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Dahlén, Micael
4
Muehling, Darrel D.
3
Rosengren, Sara
3
Chang, Chingching
2
Kareklas, Ioannis
2
Putrevu, Sanjay
2
Reijmersdal, Eva A. van
2
Stafford, Marla Royne
2
Aggarwal, Preveen
1
Ahn, Sun Joo
1
Armstrong Soule, Catherine A.
1
Ashley, Christy
1
Bailenson, Jeremy N.
1
Bennett, Gregg
1
Bettman, James R.
1
Bickart, Barbara A.
1
Boerman, Sophie C.
1
Burton, Scot
1
Cauberghe, Veroline
1
Cervellon, Marie-Cécile
1
Choi, Yung Kyun
1
Cornwell, T. Bettina
1
De Jans, Steffi
1
Defever, Christine
1
Delbaere, Marjorie
1
Dens, Nathalie
1
Driel, Irene I. van
1
Eisend, Martin
1
Escalas, Jennifer Edson
1
Fernando, Angeline Gautami
1
Folse, Judith Anne Garretson
1
Fox, Alexa K.
1
Gnoth, Juergen
1
Haley, Eric
1
Halstead, Diane
1
Haynes, Paula J.
1
Herrewijn, Laura
1
Hudders, Liselot
1
Huh, Jong Ho
1
Janssens, Wim
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
141
International journal of advertising : the review of marketing communications
139
Journal of marketing communications
133
International journal of advertising : the quarterly review of marketing communications
98
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
64
Journal of promotion management : JPM
63
Journal of advertising research
60
International journal of internet marketing and advertising : IJIMA
53
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
39
European journal of marketing : EJM
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of current issues and research in advertising : JCIRA
30
Asia Pacific journal of marketing and logistics
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Health marketing quarterly
27
The journal of consumer marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
International journal of hospitality management
23
Journal of current issues and research in advertising
23
Marketing intelligence & planning
23
International journal of sports marketing & sponsorship
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of global marketing
19
Journal of consumer behaviour : an international research review
18
Young consumers : insight and ideas for responsible marketers
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of the Academy of Marketing Science
16
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ECONIS (ZBW)
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41
Consumer responses to Christian religious symbols in advertising
Taylor, Valerie A.
;
Halstead, Diane
;
Haynes, Paula J.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 79-92
Persistent link: https://www.econbiz.de/10003986811
Saved in:
42
Temporal construal in advertising : the moderating role of temporal orientation and attribute importance in consumer evaluations
Martin, Brett A. S.
;
Gnoth, Juergen
;
Strong, Carolyn
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 5-19
Persistent link: https://www.econbiz.de/10003892000
Saved in:
43
Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-yong
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
Saved in:
44
Positive mood and susceptibility to false advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 127-142
Persistent link: https://www.econbiz.de/10003892037
Saved in:
45
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Saved in:
46
Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
Saved in:
47
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
Saved in:
48
State of the art and science in sponsorship-linked marketing
Cornwell, T. Bettina
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 41-55
Persistent link: https://www.econbiz.de/10003766363
Saved in:
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