Consumer responses to Christian religious symbols in advertising
Valerie A. Taylor, Diane Halstead, and Paula J. Haynes
| Year of publication: |
2010
|
|---|---|
| Authors: | Taylor, Valerie A. ; Halstead, Diane ; Haynes, Paula J. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 39.2010, 2, p. 79-92
|
| Subject: | Werbung | Advertising | Christentum | Christianity | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003986811