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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising effects
25
Werbewirkung
25
Computerspiel
24
Video game
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Advertising
15
Werbung
15
Brand image
7
Markenimage
7
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Journal of advertising : official publication of the American Academy of Advertising
Journal of sports economics
629
Journal of sport management : the official journal of the North American Society of Sport Management
477
European Sport management quarterly : ESMQ
444
Sport management review
440
International journal of sport management and marketing : IJSMM
355
International journal of sport finance
248
Sport marketing quarterly : preferred journal of the Sport Marketing Association
219
International journal of sports marketing & sponsorship
189
Applied economics
164
SpringerLink / Bücher
100
Discussion paper series / IZA
99
Applied economics letters
93
Journal of business research : JBR
85
Sport Management Review
78
Sport, Business and Management : an international journal ; SBM
78
Tourism management : research, policies, practice
66
IZA Discussion Paper
60
European journal of operational research : EJOR
55
Economic inquiry : journal of the Western Economic Association International
51
Marine resource economics
50
NBER working paper series
49
Southern economic journal
49
Springer eBook Collection
49
Atlantic economic journal : AEJ
46
Working paper / National Bureau of Economic Research, Inc.
44
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
41
Scottish journal of political economy : the journal of the Scottish Economic Society
40
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
39
Contemporary economic policy : a journal of Western Economic Association International
37
Research
37
Review of industrial organization : RIO
36
IZA Discussion Papers
35
Tourism economics : the business and finance of tourism and recreation
35
Hamburg contemporary economic discussions
34
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
34
NBER Working Paper
33
International journal of forecasting
32
The journal of gambling business and economics
31
Journal of economic behavior & organization : JEBO
30
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ECONIS (ZBW)
32
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1
Young adolescents and advertising on social network games : a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011486859
Saved in:
2
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
3
Increasing power and preventing pain : the moderating role of self-construal in advertising message framing
Sung, Yongjun
;
Choi, Sejung Marina
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10009009160
Saved in:
4
Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
Saved in:
5
Product placement in social games : consumer experiences in China
Chen, Huan
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
Saved in:
6
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
7
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
8
Psychophysiological responses to background brand placements in video games
Gangadharbatla, Harsha
;
Bradley, Samuel
;
Wise, Wesley
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10009778511
Saved in:
9
Are banner advertisements in online games effective?
Yeu, Minsun
;
Yoon, Hee-sook
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
Saved in:
10
Coddling our kids : can parenting style affect attitudes toward advergames?
Evans, Nathaniel J.
;
Carlson, Les
;
Hoy, Mariea Grubbs
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009778516
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