//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Green marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Green marketing
16
Öko-Marketing
16
Advertising effects
13
Werbewirkung
13
Consumer behaviour
9
Konsumentenverhalten
9
USA
9
United States
9
Environmental consciousness
8
Umweltbewusstsein
8
Advertising
6
Werbung
6
Sustainable product
3
Öko-Produkt
3
Brand image
2
Credibility
2
Glaubwürdigkeit
2
Markenimage
2
Social Web
2
Social web
2
Austria
1
Cause-Related Marketing
1
Cause-related marketing
1
Comparison
1
Consumer attitudes
1
Consumer motivation
1
Content analysis
1
Deutschland
1
Empirical method
1
Empirische Methode
1
Environmental protection
1
Ethnologie
1
Ethnology
1
Europa
1
Europe
1
Experiment
1
Fashion
1
Germany
1
Inhaltsanalyse
1
Internet marketing
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
15
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
16
Author
All
Matthes, Jörg
2
Armstrong Soule, Catherine A.
1
Carlson, Jeffrey R.
1
Cervellon, Marie-Cécile
1
Fernandes, Juliana
1
Fernando, Angeline Gautami
1
Fowler, Aubrey R.
1
Fox, Alexa K.
1
Green, Todd
1
Hong, Cheng
1
Kahle, Lynn
1
Kareklas, Ioannis
1
Kim, Chung-hyun
1
Kronrod, Ann
1
Ku, Hsuan-hsuan
1
Kuo, Chien-chih
1
Lee, Christopher
1
Lee, Eun Mi
1
Martinez, Jennifer
1
Minton, Elizabeth
1
Muehling, Darrel D.
1
Naderer, Brigitte
1
Oakley, Jared
1
Orth, Ulrich R.
1
Paço, Arminda M. Finisterra do
1
Peloza, John
1
Reece, Bonnie B.
1
Reich, Brandon J.
1
Reis, Rosa
1
Rifon, Nora J.
1
Scheinbaum, Angeline Close
1
Schmuck, Desirée
1
Segev, Sigal
1
Sheehan, Kim Bartel
1
Sivakumaran, Bharadhwaj
1
Stafford, Marla Royne
1
Suganthi, L.
1
Tucker, Elizabeth M.
1
Wonneberger, Anke
1
Wu, Chih-ying
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
27
Business strategy and the environment
22
Cogent business & management
14
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of strategic marketing
10
Journal of business ethics : JOBE
9
Amfiteatru economic : an economic and business research periodical
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of international consumer marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
The journal of business & industrial marketing
7
Amfiteatru Economic Journal
6
Asia-Pacific journal of business administration
6
Corporate social responsibility and environmental management
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
International journal of green economics
6
International journal of production economics
6
Journal of Business Research
6
Journal of Islamic marketing
6
Journal of global marketing
6
Springer eBook Collection
6
European research studies
5
Global business review
5
Green advertising and the reluctant consumer
5
Journal of hospitality marketing & management
5
Journal of marketing
5
Journal of the Academy of Marketing Science
5
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
2
Is your product really green? : a content analysis to reassess green advertising
Segev, Sigal
;
Fernandes, Juliana
;
Hong, Cheng
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011453877
Saved in:
3
Green demarketing in advertisements : comparing "buy green" and "buy less" appeals in product and institutional advertising contexts
Reich, Brandon J.
;
Armstrong Soule, Catherine A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011633857
Saved in:
4
If you blog, will they follow? : using online media to set the agenda for consumer concerns on "greenwashed" environmental claims
Fernando, Angeline Gautami
;
Suganthi, L.
;
Sivakumaran, …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 167-180
Persistent link: https://www.econbiz.de/10010373238
Saved in:
5
Finding the right shade of green : the effect of advertising appeal type on environmentally friendly consumption
Green, Todd
;
Peloza, John
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10010373244
Saved in:
6
The skeptical green consumer revisited : testing the relationship between green consumerism and skepticism toward advertising
Matthes, Jörg
;
Wonneberger, Anke
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10010373247
Saved in:
7
Special issue on green advertising
Sheehan, Kim Bartel
-
2013
Persistent link: https://www.econbiz.de/10009762913
Saved in:
8
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
9
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 147-155
Persistent link: https://www.econbiz.de/10009762976
Saved in:
10
Victoria's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 133-145
Persistent link: https://www.econbiz.de/10009762977
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->