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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Fernsehwerbung
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Television advertising
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Advertising effects
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Werbewirkung
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United States
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Bakir, Aysen
2
Bellman, Steven
2
Cauberghe, Verolien
2
Neijens, Peter C.
2
Varan, Duane
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Bee, Colleen C.
1
Blackford, Benjamin J.
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Caruana, Albert
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Chang, Chingching
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Ji-Song, Mindy
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Jin, Hyun Seung
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Joireman, Jeff
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Kazakova, Snezhanka
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Kennedy, Rachel
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Kim, Eunjin
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Kim, Yeuseung
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Kover, Arthur J.
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Labyt, Christophe
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Laczniak, Russell N.
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Landau, Mark J.
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
75
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
15
Working paper / National Bureau of Economic Research, Inc.
8
Discussion paper / Centre for Economic Policy Research
7
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NBER working paper series
7
CESifo working papers
6
International journal of advertising : the review of marketing communications
6
NBER Working Paper
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
5
Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research
4
Journal of media business studies
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Schriften zur Medienwirtschaft und zum Medienmanagement
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
3
International journal of consumer studies
3
International journal of industrial organization
3
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ECONIS (ZBW)
27
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1
Why narrative ads work : an integrated process explanation
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Thorson, Esther
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 283-296
Persistent link: https://www.econbiz.de/10011705769
Saved in:
2
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
3
Creative that sells : how advertising execution affects sales
Hartnett, Nicole
;
Kennedy, Rachel
;
Sharp, Byron
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 102-112
Persistent link: https://www.econbiz.de/10011453888
Saved in:
4
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
Saved in:
5
Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising
Taylor, Charles Robert
;
Okazaki, Shintaro
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 276-288
Persistent link: https://www.econbiz.de/10011313242
Saved in:
6
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
7
The occurrence and effects of verbal and visual anchoring of tropes on the perceived comprehensibility and liking of TV commercials
Enschot, Renske van
;
Hoeken, Hans
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10010503341
Saved in:
8
Impact of death-related television programming on advertising evaluation
Rangan, Priyamvadha
;
Singh, Surendra N.
;
Landau, Mark J.
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011410150
Saved in:
9
The moderating role of gender identity in responses to comedic violence advertising
Yoon, Hye Jin
;
Kim, Yeuseung
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 382-396
Persistent link: https://www.econbiz.de/10010469991
Saved in:
10
When new commercials do not meet expectations
Chang, Chingching
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 359-370
Persistent link: https://www.econbiz.de/10010469996
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