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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Werbewirkung"
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Search: subject_exact:"Schleichwerbung"
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Werbewirkung
Product Placement
49
Product placement
49
Advertising effects
35
Consumer behaviour
25
Konsumentenverhalten
25
Brand management
21
Markenführung
21
product placement
14
Brand
10
Markenartikel
10
Film industry
9
Filmwirtschaft
9
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Musik
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Musikwirtschaft
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content analysis
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Brand attitude
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Brand placement
3
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Film
3
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3
brand placement
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Chen, Huan
4
Wang, Ye
3
Chan, Fanny Fong Yee
2
Cunningham, Isabella
2
Davtyan, Davit
2
Dens, Nathalie
2
Lehu, Jean-Marc
2
Pelsmacker, Patrick de
2
Reijmersdal, Eva A. van
2
Russell, Cristel Antonia
2
Ahern, Lee
1
Altobello, Suzanne A.
1
Avramova, Yana R.
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Bressoud, Etienne
1
Brubaker, Pamela
1
Chan, Fong Yee
1
Coker, Kesha K.
1
Craig, Clay
1
Craig-Lees, Margaret
1
Dai, Tingting
1
Dardis, Frank E.
1
Dias, José António
1
Dias, José G.
1
Eastin, Matthew S.
1
Flynn, Mark A.
1
Fraustino, Julia
1
Freeman, Jason
1
Geuens, Maggie
1
Gillespie, Brian
1
Ha, Kyoungnam
1
Hang, Haming
1
Holody, Kyle J.
1
Hwang, Yoori
1
Jeong, Se-Hoon
1
Kareklas, Ioannis
1
Kim, Eunice
1
Kim, Sojung
1
Knoll, Johannes
1
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Journal of advertising research
Journal of business research : JBR
Journal of promotion management : JPM
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the review of marketing communications
11
Journal of marketing communications
7
Journal of promotion management : innovations in planning and applied research
6
European journal of marketing : EJM
5
The journal of product & brand management
4
Journal of current issues and research in advertising : JCIRA
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Psychology & marketing
3
Research
3
The journal of brand management : an international journal
3
The marketing review
3
Advertising in new formats and media : current research and implications for marketers
2
Breaking new ground in theory and practice
2
Business horizons
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
Engaging consumers through branded entertainment and convergent media
2
Gabler Edition Wissenschaft
2
Innovatives Markenmanagement
2
International journal of arts management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Indian business research
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of current issues and research in advertising
2
Journal of electronic commerce research : JECR
2
Journal of media business studies
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marketing intelligence & planning
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Medienmanagement und E-Business
2
Tourism management : research, policies, practice
2
Young consumers : insight and ideas for responsible marketers
2
AMS review : official publication of the Academy of Marketing Science
1
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ECONIS (ZBW)
35
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1
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
2
Prior disclosure of product placement : the more explicit the disclosure, the better the brand recall and brand attitude
Chan, Fong Yee
- In:
Journal of business research : JBR
120
(
2020
),
pp. 31-41
Persistent link: https://www.econbiz.de/10012417086
Saved in:
3
The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
Saved in:
4
Editorial content in native advertising : how do brand placement and content quality affect native-advertising effectiveness?
Hwang, Yoori
;
Jeong, Se-Hoon
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 208-218
Persistent link: https://www.econbiz.de/10012109428
Saved in:
5
Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Tessitore, Tina
;
Geuens, Maggie
- In:
Journal of business research : JBR
95
(
2019
),
pp. 38-48
Persistent link: https://www.econbiz.de/10011979739
Saved in:
6
Product placements in social settings : the impact of coviewing on the recall of placed brands
Coker, Kesha K.
;
Altobello, Suzanne A.
- In:
Journal of business research : JBR
87
(
2018
),
pp. 128-136
Persistent link: https://www.econbiz.de/10011866560
Saved in:
7
Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
Saved in:
8
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
9
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
10
Name dropping and product mentions : branding in popular music lyrics
Craig, Clay
;
Flynn, Mark A.
;
Holody, Kyle J.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 258-276
Persistent link: https://www.econbiz.de/10011729551
Saved in:
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