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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Brand management
667
Markenführung
667
Consumer behaviour
544
Konsumentenverhalten
544
Brand image
521
Markenimage
521
Brand
319
Markenartikel
311
Beziehungsmarketing
165
Relationship marketing
165
Social Web
125
Social web
125
Internet marketing
113
Online-Marketing
113
Luxury goods
102
Luxusgüter
102
Advertising effects
92
Werbewirkung
92
Advertising
74
Werbung
68
Marketing management
61
Marketingmanagement
61
Brand equity
52
Personality psychology
49
Persönlichkeitspsychologie
49
Brand loyalty
42
Customer satisfaction
41
Kundenzufriedenheit
41
Customer integration
40
Kundenintegration
40
Social media
40
Emotion
39
Branding
36
Corporate reputation
34
Firmenimage
34
Markentreue
34
Designation of origin
33
Herkunftsbezeichnung
33
China
32
USA
32
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12
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Article
900
Book / Working Paper
2
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Article in journal
Conference paper
Aufsatz in Zeitschrift
902
Collection of articles of several authors
6
Konferenzbeitrag
6
Sammelwerk
6
Mehrbändiges Werk
2
Multi-volume publication
2
Case study
1
Fallstudie
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English
902
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Ko, Eunju
13
Diamantopoulos, Adamantios
12
Valette-Florence, Pierre
12
Foroudi, Pantea
11
Melewar, T. C.
11
Romaniuk, Jenni
11
Veloutsou, Cleopatra
11
De Chernatony, Leslie
10
Gupta, Suraksha
10
Buil, Isabel
7
Christodoulides, George
7
Merrilees, Bill
7
Michel, Géraldine
7
Nenycz-Thiel, Magda
7
Singh, Jaywant
7
Teng, Lefa
7
Bartikowski, Boris
6
Dennis, Charles
6
Filieri, Raffaele
6
Kim, Kyung Hoon
6
Merchant, Altaf
6
Wallpach, Sylvia von
6
Aiello, Gaetano
5
Andreini, Daniela
5
Arslanagic-Kalajdzic, Maja
5
Ekinci, Yuksel
5
Guzman, Francisco
5
Jevons, Colin
5
Kennedy, Rachel
5
Merunka, Dwight
5
Phau, Ian
5
Roper, Stuart
5
Roy, Sanjit
5
Shukla, Paurav
5
Spielmann, Nathalie
5
Wallace, Elaine
5
Zarantonello, Lia
5
Balaji, M. S.
4
Bang, Nguyen
4
Bogomolova, Svetlana
4
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Published in...
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Journal of advertising research
Journal of business research : JBR
The journal of brand management : an international journal
669
The journal of product & brand management
420
Journal of retailing and consumer services
387
Psychology & marketing
212
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
145
Journal of marketing management : MM
136
International journal of hospitality management
132
Journal of marketing communications
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Tourism management : research, policies, practice
124
Industrial marketing management : the international journal for industrial and high-tech firms
123
Marketing intelligence & planning
123
Journal of strategic marketing
121
Journal of marketing
119
Journal of travel and tourism marketing
116
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of the Academy of Marketing Science
98
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
The journal of consumer marketing
88
International marketing review
86
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of promotion management : innovations in planning and applied research
78
International journal of advertising : the review of marketing communications
76
Cogent business & management
74
International journal of internet marketing and advertising : IJIMA
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Sport marketing quarterly : preferred journal of the Sport Marketing Association
72
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ECONIS (ZBW)
902
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11
Shaping extendibility : the influence of circular versus angular shapes on consumer brand extension evaluation
Wu, Yi
;
Cai, Yuanyuan
;
Zhou, Xiaohan
;
Huang, Xinyi
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014541929
Saved in:
12
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
13
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
14
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
15
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
16
Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina
;
Vardarsuyu, Merve
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
Saved in:
17
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
18
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
19
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
20
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
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