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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Subject
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Brand management
641
Markenführung
641
Consumer behaviour
520
Konsumentenverhalten
520
Brand image
504
Markenimage
504
Brand
310
Markenartikel
302
Beziehungsmarketing
159
Relationship marketing
159
Social Web
121
Social web
121
Internet marketing
109
Online-Marketing
109
Luxury goods
100
Luxusgüter
100
Advertising effects
85
Werbewirkung
85
Advertising
68
Werbung
62
Marketing management
60
Marketingmanagement
60
Brand equity
52
Personality psychology
46
Persönlichkeitspsychologie
46
Brand loyalty
40
Customer integration
40
Customer satisfaction
40
Kundenintegration
40
Kundenzufriedenheit
40
Social media
39
Emotion
38
Branding
35
Corporate reputation
34
Firmenimage
34
Designation of origin
33
Herkunftsbezeichnung
33
China
32
Markentreue
32
USA
32
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597
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Article
872
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2
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Article in journal
Conference paper
Aufsatz in Zeitschrift
874
Collection of articles of several authors
6
Konferenzbeitrag
6
Sammelwerk
6
Mehrbändiges Werk
2
Multi-volume publication
2
Case study
1
Fallstudie
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English
874
Author
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Ko, Eunju
13
Diamantopoulos, Adamantios
12
Foroudi, Pantea
11
Melewar, T. C.
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
De Chernatony, Leslie
10
Gupta, Suraksha
10
Veloutsou, Cleopatra
10
Buil, Isabel
7
Christodoulides, George
7
Merrilees, Bill
7
Michel, Géraldine
7
Nenycz-Thiel, Magda
7
Singh, Jaywant
7
Bartikowski, Boris
6
Dennis, Charles
6
Kim, Kyung Hoon
6
Merchant, Altaf
6
Teng, Lefa
6
Wallpach, Sylvia von
6
Aiello, Gaetano
5
Andreini, Daniela
5
Arslanagic-Kalajdzic, Maja
5
Ekinci, Yuksel
5
Filieri, Raffaele
5
Jevons, Colin
5
Kennedy, Rachel
5
Merunka, Dwight
5
Phau, Ian
5
Roy, Sanjit
5
Shukla, Paurav
5
Spielmann, Nathalie
5
Wallace, Elaine
5
Zarantonello, Lia
5
Balaji, M. S.
4
Bang, Nguyen
4
Bogomolova, Svetlana
4
Davvetas, Vasileios
4
Dawes, John
4
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Published in...
All
Journal of advertising research
Journal of business research : JBR
The journal of brand management : an international journal
659
The journal of product & brand management
420
Journal of retailing and consumer services
387
Psychology & marketing
212
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
145
Journal of marketing management : MM
136
International journal of hospitality management
132
Journal of marketing communications
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Tourism management : research, policies, practice
124
Marketing intelligence & planning
123
Industrial marketing management : the international journal for industrial and high-tech firms
122
Journal of travel and tourism marketing
116
Journal of marketing
115
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of strategic marketing
100
Journal of the Academy of Marketing Science
98
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
93
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
The journal of consumer marketing
88
International marketing review
86
International journal of advertising : the quarterly review of marketing communications
85
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
80
Journal of promotion management : innovations in planning and applied research
78
International journal of internet marketing and advertising : IJIMA
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Cogent business & management
71
International journal of advertising : the review of marketing communications
70
Journal of retailing
70
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Source
All
ECONIS (ZBW)
874
Showing
1
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10
of
874
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date (oldest first)
1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
3
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
4
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
5
Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina
;
Vardarsuyu, Merve
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
Saved in:
6
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
7
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
8
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
9
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
10
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
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