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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~subject:"Advertising"
~subject:"Markenführung"
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Advertising
Markenführung
Consumer behaviour
738
Konsumentenverhalten
738
Advertising effects
200
Werbewirkung
200
Werbung
155
Brand image
102
Markenimage
102
Internet marketing
100
Online-Marketing
100
Brand management
95
Social Web
73
Social web
73
USA
59
United States
59
Emotion
49
Brand
46
Markenartikel
46
Viral marketing
46
Virales Marketing
46
Marketing management
45
Marketingmanagement
45
Personality psychology
37
Persönlichkeitspsychologie
37
Beziehungsmarketing
33
Relationship marketing
33
Corporate Social Responsibility
30
Corporate social responsibility
30
Confidence
27
Vertrauen
27
Perception
26
Wahrnehmung
26
advertising
26
Jugendliche
25
Youth
25
Online retailing
24
Online-Handel
24
Cognition
23
Kognition
23
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Undetermined
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Free
8
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Article
228
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228
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228
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English
228
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Dahlén, Micael
5
Bellman, Steven
3
Ford, John B.
3
Kim, Dong Hoo
3
Kim, Soojung
3
Muehling, Darrel D.
3
Rosengren, Sara
3
Varan, Duane
3
Wu, Linwan
3
Dalakas, Vassilis
2
Dodoo, Naa Amponsah
2
Flavián Blanco, Carlos
2
Joireman, Jeff
2
Ju, Ilyoung
2
Keller, Ed
2
Keller, Kevin Lane
2
Kennedy, Rachel
2
Kim, Soojin
2
King, Karen Whitehill
2
Laforet, Sylvie
2
Lee, Jaejin
2
Lee, Joonghwa
2
Lee, Yoon-Joo
2
Modig, Erik
2
Mostafa, Mohamed M.
2
Myers, Jun
2
Nagar, Komal
2
Pelsmacker, Patrick de
2
Pentina, Iryna
2
Phua, Joe
2
Pounders, Kathrynn
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Segijn, Claire M.
2
Sobh, Rana
2
Spielmann, Nathalie
2
Srivastava, R. K.
2
Stewart, Kristin
2
Torres, Ivonne M.
2
Um, Nam-Hyun
2
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Published in...
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Journal of advertising research
Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of business research : JBR
465
The journal of product & brand management
287
Journal of retailing and consumer services
284
The journal of brand management : an international journal
267
International journal of advertising : the review of marketing communications
140
Psychology & marketing
118
European journal of marketing : EJM
97
Asia Pacific journal of marketing and logistics
96
Journal of promotion management : innovations in planning and applied research
92
International journal of advertising : the quarterly review of marketing communications
86
International journal of hospitality management
82
Journal of promotion management : JPM
80
International journal of internet marketing and advertising : IJIMA
79
Journal of international consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Marketing intelligence & planning
69
Marketing letters : a journal of research in marketing
68
Journal of global marketing
58
International journal of consumer studies
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
57
Journal of marketing
57
SpringerLink / Bücher
57
The journal of consumer marketing
57
Journal of marketing management : MM
55
Journal of the Academy of Marketing Science
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Cogent business & management
51
International marketing review
51
Journal of fashion marketing and management
49
Journal of strategic marketing
49
Journal of marketing research : JMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
European journal of marketing
42
Journal of Islamic marketing
41
The IUP journal of brand management : IJBRM
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
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ECONIS (ZBW)
228
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228
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
4
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
5
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
6
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
7
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
8
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
9
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
10
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
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