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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of services marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Tourism"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Konferenzbeitrag"
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Advertising effects
Consumer behaviour
Tourism
Konsumentenverhalten
3,893
Relationship marketing
1,044
Beziehungsmarketing
1,043
Customer satisfaction
876
Kundenzufriedenheit
874
Einzelhandel
750
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750
USA
713
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713
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708
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706
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585
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565
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519
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482
Online-Handel
482
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475
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475
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452
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Emotion
439
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414
Online-Marketing
413
Tourismus
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Advertising
363
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357
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Markenartikel
329
Viral marketing
308
Virales Marketing
308
Tourism marketing
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Tourismusmarketing
302
E-commerce
286
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285
Personality psychology
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4,492
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Bibliografie enthalten
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Han, Heesup
53
Prentice, Catherine
22
Septianto, Felix
22
Law, Chun Hung Roberts
20
Park, Jungkun
18
Hollebeek, Linda D.
16
Klaus, Philipp
16
Jebarajakirthy, Charles
15
Paul, Justin
15
Thaichon, Park
15
Dhir, Amandeep
14
Dwivedi, Yogesh Kumar
14
Kim, Seongseop
14
Loureiro, Sandra Maria Correia
13
Wong, IpKin Anthony
13
Woodside, Arch G.
13
Das, Gopal
12
Hwang, Jinsoo
12
Hyun, Sunghyup Sean
12
Kennedy, Rachel
12
Lombart, Cindy
12
Otterbring, Tobias
12
Sands, Sean
12
Janiszewski, Chris A.
11
Mattila, Anna S.
11
Mortimer, Gary
11
Pantano, Eleonora
11
Rana, Nripendra P.
11
Sharma, Piyush
11
Wyer, Robert S.
11
Ford, John B.
10
Kaur, Puneet
10
Kim, Wansoo
10
Law, Rob
10
Lee, Jin-soo
10
Romaniuk, Jenni
10
Yi, Youjae
10
Agag, Gomaa
9
Gilboa, Shaked
9
Grewal, Dhruv
9
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of advertising research
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of retailing and consumer services
Journal of travel and tourism marketing
Psychology & marketing
The journal of services marketing
Journal of business research : JBR
2,011
Tourism management : research, policies, practice
1,240
Tourism economics : the business and finance of tourism and recreation
843
International journal of hospitality management
805
International journal of consumer studies
761
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
734
Tourism management perspectives : TMP
605
Tourism analysis : an interdisciplinary tourism & hospitality journal
438
Asia Pacific journal of marketing and logistics
413
The journal of product & brand management
400
European journal of marketing : EJM
389
International journal of contemporary hospitality management
375
Journal of marketing research : JMR
368
Journal of marketing communications
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
The journal of brand management : an international journal
352
Management science : journal of the Institute for Operations Research and the Management Sciences
346
Journal of marketing management : MM
328
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
327
Journal of international consumer marketing
324
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
311
Journal of retailing
309
Marketing letters : a journal of research in marketing
309
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
305
Cogent business & management
304
Journal of hospitality marketing & management
299
International journal of retail & distribution management
295
Journal of marketing
291
Journal of consumer behaviour : an international research review
289
The journal of consumer marketing
289
Journal of fashion marketing and management
285
Technological forecasting & social change : an international journal
285
Journal of the Academy of Marketing Science
281
Journal of advertising : official publication of the American Academy of Advertising
277
The international review of retail, distribution and consumer research
273
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ECONIS (ZBW)
4,493
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1
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
3
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
6
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
7
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
8
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
9
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
10
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
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