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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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Pham, Michel T.
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Jiewen Hong
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Journal of advertising research
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
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International journal of hospitality management
172
Journal of retailing and consumer services
152
Journal of business ethics : JOBE
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
Journal of economic behavior & organization : JEBO
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The journal of services marketing
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European journal of marketing : EJM
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Journal of marketing management : MM
31
International journal of consumer studies
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Journal of consumer behaviour : an international research review
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Journal of marketing communications
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ECONIS (ZBW)
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102
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1
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
2
How moment-to-moment EEG measures enhance ad effectiveness evaluation : peak emotions during branding moments as key indicators
Kolar, Tomaž
;
Batagelj, Zenel
;
Omeragić, Ismir
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 365-381
Persistent link: https://www.econbiz.de/10012813773
Saved in:
3
The role of empathy and efficacy in public service announcements : using narratives to induce bystander intervention in domestic violence
Kim, Eunjin
;
Muralidharan, Sidharth
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 452-466
Persistent link: https://www.econbiz.de/10012495780
Saved in:
4
Measuring different emotions in children with a pictorial scale : a self-reported nonverbal tool measures the emotions children experience when exposed to ads
Vanhamme, Joëlle
;
Chiu, Chung-Kit
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 370-380
Persistent link: https://www.econbiz.de/10012118872
Saved in:
5
When being in a positive mood increases choice deferral
Etkin, Jordan
;
Pocheptsova Ghosh, Anastasiya
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 208-225
Persistent link: https://www.econbiz.de/10011883892
Saved in:
6
Not my type : why affective decision makers are reluctant to make financial decisions
Park, Jane Jeongin
;
Sela, Aner
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011900551
Saved in:
7
Emotional ability and associative learning : how experiencing and reasoning about emotions impacts evaluative conditioning
Hasford, Jonathan
;
Kidwell, Blair
;
Hardesty, David M.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011951049
Saved in:
8
Humor, comedy, and consumer behavior
Warren, Caleb
;
Barsky, Adam
;
McGraw, A. Peter
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 529-552
Persistent link: https://www.econbiz.de/10011929681
Saved in:
9
Humanizing products with handwritten typefaces
Schroll, Roland
;
Schnurr, Benedikt
;
Grewal, Dhruv
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 648-672
Persistent link: https://www.econbiz.de/10011929692
Saved in:
10
Brand-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
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