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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of hospitality marketing & management"
~source:"econis"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Stimmung"
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Brand image
Emotion
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Advertising effects
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Werbewirkung
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Customer satisfaction
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Kundenzufriedenheit
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emotions
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Bilro, Ricardo Godinho
1
Chen, Shan-Pei
1
Chiu, Tsui-Hua
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Chua, Bee-Lia
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Clancy, Kevin J.
1
Drengner, Jan
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Journal of advertising research
Journal of hospitality marketing & management
The journal of brand management : an international journal
25
The journal of product & brand management
25
Journal of business research : JBR
21
Journal of retailing and consumer services
9
Journal of marketing communications
7
Psychology & marketing
7
International journal of hospitality management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Marketing letters : a journal of research in marketing
6
Cogent business & management
5
European journal of marketing : EJM
5
Journal of promotion management : innovations in planning and applied research
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Qualitative market research : an international journal
5
Global business review
4
Journal of Islamic marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
The journal of consumer marketing
4
Tourism management : research, policies, practice
4
Administrative Sciences : open access journal
3
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
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Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of travel and tourism marketing
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Marketing intelligence & planning
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The international review of retail, distribution and consumer research
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The journal of asset management
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The service industries journal
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Asia-Pacific journal of business administration
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Future Business Journal
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International business review : the official journal of the European International Business Academy
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International journal of contemporary hospitality management
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International journal of market research
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ECONIS (ZBW)
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6
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date (oldest first)
1
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
2
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
3
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
4
Antecedents and outcomes of lifestyle hotel brand attachment and love : the case of Gen Y
Liu, Chyong-Ru
;
Wang, Yao-Chin
;
Chiu, Tsui-Hua
;
Chen, …
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011880412
Saved in:
5
Does flow influence the brand image in event marketing?
Drengner, Jan
;
Gaus, Hansjoerg
;
Jahn, Steffen
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 138-147
Persistent link: https://www.econbiz.de/10003689051
Saved in:
6
The effects of visual enhancement on attribute/benefit desirability and brand perception measures : implications for reliability and validity
Clancy, Kevin J.
;
Rabino, Samuel
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10003609584
Saved in:
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