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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Funktechnik"
~subject:"Mediennutzung"
~subject:"Online-Marketing"
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Funktechnik
Mediennutzung
Online-Marketing
Mobile Anwendung
19
Mobile application
19
Internet marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Mobile Business
6
Mobile business
6
mobile apps
6
Mobile communications
4
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in-app purchases
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mobile applications
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Gu, Zhuojun
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Gupta, Alok
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Han, Sang Pil
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Ittersum, Koert van
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Journal of advertising research
Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
International journal of networking and virtual organisations : IJNVO
7
Telecommunications policy : the international journal of digital economy, data sciences and new media
7
Journal of business research : JBR
5
Journal of retailing and consumer services
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
SpringerLink / Bücher
4
4OR : a quarterly journal of operations research
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business information systems : IJBIS
3
International journal of information technology and management : IJITM
3
International journal of internet marketing and advertising : IJIMA
3
Pervasive advertising
3
Business horizons
2
Computers & operations research : and their applications to problems of world concern ; an international journal
2
Handbook of research on effective advertising strategies in the social media age
2
Information economics and policy : IEP
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of management information systems : JMIS
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Technological forecasting & social change : an international journal
2
The journal of applied business research
2
15th Annual Workshop on Information Technolgies & Systems (WITS) Paper
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Administrative Sciences : open access journal
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Advances in environmental engineering and green technologies (AEEGT) book series
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Advances in wireless technologies and telecommunication (AWTT) book series
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American economic journal
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Asia Pacific journal of marketing and logistics
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Asian Academy of Management journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Breaking new ground in theory and practice
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Business analyst : a refereed journal of Shri Ram College of Commerce
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ECONIS (ZBW)
7
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1
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
Saved in:
3
Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun
;
Bapna, Ravi
;
Chang, Jason Oliver
;
Gupta, Alok
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
Saved in:
4
When are apps worth paying for? : how marketers can analyze the market performance of mobile apps
Stocchi, Lara
;
Guerini, Carolina
;
Michaelidou, Nina
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 260-271
Persistent link: https://www.econbiz.de/10011756521
Saved in:
5
Positive side effects of in-app reward advertising : free items boost sales : a focus on sampling effects
Lee, JooWon
;
Shin, Dong-Hee
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 272-282
Persistent link: https://www.econbiz.de/10011756536
Saved in:
6
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
7
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
Saved in:
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