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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing"
~subject:"Brand image"
~subject:"Expenditure"
~subject:"Markenimage"
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Search: subject_exact:"Markenführung"
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Brand image
Expenditure
Markenimage
Brand management
138
Markenführung
138
Consumer behaviour
58
Konsumentenverhalten
58
Brand
39
Markenartikel
39
Advertising effects
25
Werbewirkung
25
Internet marketing
21
Online-Marketing
21
Advertising
20
Werbung
20
Social Web
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Social web
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Beziehungsmarketing
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Relationship marketing
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Marketing management
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Marketingmanagement
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USA
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brand equity
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Viral marketing
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Virales Marketing
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Fernsehwerbung
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Television advertising
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branding
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Marketing
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Product design
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Produktgestaltung
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brand management
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Advertising planning
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China
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Corporate reputation
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Firmenimage
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New product development
4
Produktentwicklung
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4
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Article
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English
52
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Keh, Hean Tat
2
Kwak, Hyokjin
2
MacInnis, Deborah J.
2
Puzakova, Marina
2
Steenkamp, Jan-Benedict E. M.
2
Swaminathan, Vanitha
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Al-Shuaili, Ahmed Hamed
1
Angle, Justin
1
Argo, Jennifer J.
1
Bagozzi, Richard P.
1
Balachander, Subramanian
1
Batra, Rajeev
1
Baumann, Chris
1
Baxter, Stacey M.
1
Berthon, Jean-Paul
1
Berthon, Pierre R.
1
Bitner, Mary Jo
1
Brooks, Gillian
1
Brown, Stephen Walter
1
Carlson, Kurt
1
Carson, Stephen J.
1
Carter, Robert E.
1
Carvalho, Sergio W.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
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Chakrabarti, Ronika
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Chan, Terri H.
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1
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1
Chen, Zoey
1
Chu, Xing-Yu
1
Connors, Scott
1
Costello, John P.
1
Cutright, Keisha M.
1
Dahl, Darren W.
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Journal of advertising research
Journal of marketing
Journal of business research : JBR
335
The journal of product & brand management
280
The journal of brand management : an international journal
268
Journal of retailing and consumer services
163
European journal of marketing : EJM
78
Asia Pacific journal of marketing and logistics
70
Psychology & marketing
70
Journal of marketing communications
65
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
SpringerLink / Bücher
61
International journal of hospitality management
58
Journal of international consumer marketing
49
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of strategic marketing
46
Marketing letters : a journal of research in marketing
46
Journal of promotion management : innovations in planning and applied research
44
Cogent business & management
42
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
International journal of consumer studies
40
Journal of the Academy of Marketing Science
40
Tourism management : research, policies, practice
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of marketing management : MM
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Innovatives Markenmanagement
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
Journal of fashion marketing and management
28
Qualitative market research : an international journal
28
Global business review
27
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ECONIS (ZBW)
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41
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
42
Will I hit my year-end numbers? : a brand-performance forecasting model ; the case for benchmarking sales and advertising spending
Carter, Robert E.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 398-406
Persistent link: https://www.econbiz.de/10010481192
Saved in:
43
Digging deeper down into the empirical generalization of brand recall : adding owned and earned media to paid-media touchpoints
Harrison, Frank
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 181-185
Persistent link: https://www.econbiz.de/10009778467
Saved in:
44
Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
Saved in:
45
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
46
Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.
;
Ozsomer, Aysegul
;
Carvalho, Sergio W.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
Saved in:
47
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
48
Lifting the productivity of TV advertising : nothing matters more than the brand ; nothing
Romaniuk, Jenni
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 146-148
Persistent link: https://www.econbiz.de/10009618402
Saved in:
49
Brand worlds : from articulation to integration
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
Saved in:
50
The sound of brands
Argo, Jennifer J.
;
Popa, Monica
;
Smith, Malcolm C.
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 97-109
Persistent link: https://www.econbiz.de/10008826528
Saved in:
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