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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing"
~subject:"Brand image"
~subject:"Expenditure"
~subject:"Markenimage"
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Search: subject_exact:"Markenführung"
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Brand image
Expenditure
Markenimage
Brand management
138
Markenführung
138
Consumer behaviour
58
Konsumentenverhalten
58
Brand
39
Markenartikel
39
Advertising effects
25
Werbewirkung
25
Internet marketing
21
Online-Marketing
21
Advertising
20
Werbung
20
Social Web
19
Social web
19
Beziehungsmarketing
16
Relationship marketing
16
Marketing management
12
Marketingmanagement
12
USA
11
United States
11
brand equity
9
Viral marketing
8
Virales Marketing
8
Fernsehwerbung
7
Television advertising
7
branding
7
Marketing
5
Product design
5
Produktgestaltung
5
brand management
5
Advertising planning
4
China
4
Corporate reputation
4
Firmenimage
4
New product development
4
Produktentwicklung
4
Social network
4
Soziales Netzwerk
4
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1
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Article
52
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52
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52
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English
52
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Keh, Hean Tat
2
Kwak, Hyokjin
2
MacInnis, Deborah J.
2
Puzakova, Marina
2
Steenkamp, Jan-Benedict E. M.
2
Swaminathan, Vanitha
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Al-Shuaili, Ahmed Hamed
1
Angle, Justin
1
Argo, Jennifer J.
1
Bagozzi, Richard P.
1
Balachander, Subramanian
1
Batra, Rajeev
1
Baumann, Chris
1
Baxter, Stacey M.
1
Berthon, Jean-Paul
1
Berthon, Pierre R.
1
Bitner, Mary Jo
1
Brooks, Gillian
1
Brown, Stephen Walter
1
Carlson, Kurt
1
Carson, Stephen J.
1
Carter, Robert E.
1
Carvalho, Sergio W.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chakrabarti, Ronika
1
Chan, Terri H.
1
Chandukala, Sandeep R.
1
Chang, Chun-Tuan
1
Chen, Haipeng
1
Chen, Rocky Peng
1
Chen, Zoey
1
Chu, Xing-Yu
1
Connors, Scott
1
Costello, John P.
1
Cutright, Keisha M.
1
Dahl, Darren W.
1
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Journal of advertising research
Journal of marketing
Journal of business research : JBR
335
The journal of product & brand management
280
The journal of brand management : an international journal
268
Journal of retailing and consumer services
163
European journal of marketing : EJM
78
Asia Pacific journal of marketing and logistics
70
Psychology & marketing
70
Journal of marketing communications
65
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
SpringerLink / Bücher
61
International journal of hospitality management
58
Journal of international consumer marketing
49
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of strategic marketing
46
Marketing letters : a journal of research in marketing
46
Journal of promotion management : innovations in planning and applied research
44
Cogent business & management
42
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
International journal of consumer studies
40
Journal of the Academy of Marketing Science
40
Tourism management : research, policies, practice
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of marketing management : MM
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Innovatives Markenmanagement
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
Journal of fashion marketing and management
28
Qualitative market research : an international journal
28
Global business review
27
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ECONIS (ZBW)
52
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1
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
2
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
3
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
4
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
5
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
6
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
7
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
8
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
9
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
10
Befriending the enemy : the effects of observing brand-to-brand praise on consumer evaluations and choices
Zhou, Lingrui
;
Du, Katherine M.
;
Cutright, Keisha M.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 57-72
Persistent link: https://www.econbiz.de/10013258875
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