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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
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Psychology of advertising
Relationship marketing
Werbung
254
Advertising
229
Advertising effects
227
Werbewirkung
227
Internet marketing
150
Online-Marketing
150
Consumer behaviour
130
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50
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36
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Printwerbung
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19
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18
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17
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Grewal, Dhruv
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of advertising research
Journal of the Academy of Marketing Science
Journal of business research : JBR
88
Psychology & marketing
61
Journal of retailing and consumer services
59
Journal of advertising : official publication of the American Academy of Advertising
48
International journal of internet marketing and advertising : IJIMA
42
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
SpringerLink / Bücher
28
International journal of advertising : the quarterly review of marketing communications
25
The journal of product & brand management
25
International journal of electronic marketing and retailing : IJEMR
23
Journal of marketing communications
23
International journal of advertising : the review of marketing communications
22
Marketing intelligence & planning
22
Journal of international marketing
19
Journal of promotion management : innovations in planning and applied research
19
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
18
Asia Pacific journal of marketing and logistics
17
Journal of internet commerce
17
The journal of brand management : an international journal
17
Europäische Hochschulschriften / 5
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of strategic marketing
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Journal of marketing
15
Marketing : ZFP ; journal of research and management
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of hospitality management
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of retailing
12
The service industries journal
12
Cogent business & management
11
International journal of technology marketing : IJTMkt
11
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ECONIS (ZBW)
42
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
3
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
4
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
5
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
6
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
7
Social media marketing strategy : definition, conceptualization, taxonomy, validation, and future agenda
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10012434087
Saved in:
8
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
9
Salesperson social media use in business-to-business relationships : an empirical test of an integrative framework linking antecedents and consequences
Bill, Fabian
;
Feurer, Sven
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 734-752
Persistent link: https://www.econbiz.de/10012293330
Saved in:
10
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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