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~isPartOf:"Marketing letters : a journal of research in marketing"
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Emotion
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Aufsatz in Zeitschrift
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Rossiter, John R.
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Journal of advertising research
Marketing letters : a journal of research in marketing
Journal of business research : JBR
246
International journal of hospitality management
172
Journal of retailing and consumer services
152
Journal of business ethics : JOBE
102
Tourism management : research, policies, practice
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Journal of travel and tourism marketing
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International journal of contemporary hospitality management
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Journal of vocational behavior
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Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
Journal of economic behavior & organization : JEBO
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The journal of brand management : an international journal
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The journal of services marketing
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The service industries journal
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Journal of managerial psychology
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Journal of marketing research : JMR
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Human relations
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European journal of marketing : EJM
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Journal of marketing management : MM
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Journal of consumer behaviour : an international research review
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Journal of marketing communications
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ECONIS (ZBW)
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1
Affective computing in marketing : practical implications and research opportunities afforded by emotionally intelligent machines
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 163-169
Persistent link: https://www.econbiz.de/10013184294
Saved in:
2
Does it pay off to smile even it is not authentic? : customers’ involvement and the effectiveness of authentic emotional displays
Olk, Stephan
;
Tscheulin, Dieter K.
;
Lindenmeier, Jörg
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 247-260
Persistent link: https://www.econbiz.de/10012548488
Saved in:
3
Sentiment deviations in responses to movie trailers across social media platforms
Hu, Ye
;
Chen, Ming
;
Hui, Sam
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10014334068
Saved in:
4
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
5
The creative touch : the influence of haptics on creativity
Kim, Claire Heeryung
;
Herd, Kelly B.
;
Krishnan, H. Shanker
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 113-124
Persistent link: https://www.econbiz.de/10014266015
Saved in:
6
"A little competition goes a long way" : substitutive effects of emotional intelligence and workplace competition on salesperson creative selling
Kalra, Ashish
;
Dugan, Riley
;
Agnihotri, Raj
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 399-413
Persistent link: https://www.econbiz.de/10013454579
Saved in:
7
How moment-to-moment EEG measures enhance ad effectiveness evaluation : peak emotions during branding moments as key indicators
Kolar, Tomaž
;
Batagelj, Zenel
;
Omeragić, Ismir
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 365-381
Persistent link: https://www.econbiz.de/10012813773
Saved in:
8
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
9
Consumer responses toward symmetric versus asymmetric facial expression emojis
Hewage, Ganga S. Urumutta
;
Liu, Yue
;
Wang, Ze
;
Mao, Huifang
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 219-230
Persistent link: https://www.econbiz.de/10012548472
Saved in:
10
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
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