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Search: subject:"Market research"
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Market research
53
Marktforschung
53
Consumer behaviour
13
Konsumentenverhalten
13
Scientific method
5
Wissenschaftliche Methode
5
Internet marketing
4
Marketing management
4
Marketingmanagement
4
Online-Befragung
4
Online-Marketing
4
USA
4
United States
4
Web survey
4
Advertising effects
3
Brand image
3
Communication
3
Customer satisfaction
3
Internet
3
Kommunikation
3
Kundenzufriedenheit
3
Markenimage
3
Werbewirkung
3
Andrew S. C. Ehrenberg
2
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Brand management
2
Dienstleistungsqualität
2
E-commerce
2
Electronic Commerce
2
Epistemology
2
Erkenntnistheorie
2
Firm performance
2
Großbritannien
2
Markenführung
2
Marketing theory
2
Marketingtheorie
2
Panel
2
Panel study
2
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52
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53
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53
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1
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English
53
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Lange, Victor
2
Lavrakas, Paul J.
2
Smith, Terry
2
Thomas, Randall K.
2
Albaum, Gerald S.
1
Angell, Catherine
1
Angell, Robert J.
1
Ardley, Barry C.
1
Ardley, Michaela K.
1
Bang, Nguyen
1
Boddy, Clive R.
1
Bradley, Nigel
1
Bremer, John
1
Brigham, Nancy
1
Brown, Stephen
1
Bush, Kristin
1
Campbell, Colin
1
Carlson, Les
1
Carter, Leanne
1
Cassia, Fabio
1
Cavallone, Mauro
1
Chen, Chien-Hung
1
Cian, Luca
1
Cook, William A.
1
Coryn, Chris L. S.
1
Courtright, Melanie
1
D'Andrea, Chiara
1
Dawes, John
1
Del Gaudio, Giovanna
1
Della Corte, Valentina
1
Diaz Ruiz, Carlos A.
1
Dimitriadis, Sergios
1
Driesener, Carl
1
Edelman, Benjamin
1
Egan, John
1
Fallig, Michael
1
Forde, Clodagh
1
Frede, Susan M.
1
Fulgoni, Gian
1
Fulgoni, Gian M.
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Published in...
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Journal of advertising research
The marketing review
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
89
SpringerLink / Bücher
81
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Qualitative Market Research: An International Journal
55
Jahrbuch der Absatz- und Verbrauchsforschung
54
European Journal of Marketing
51
Marketing Intelligence & Planning
51
Europäische Hochschulschriften / 5
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
International journal of market research
43
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Journal of business economics : JBE
31
Handbuch der Marktforschung
30
Springer eBook Collection / Business and Economics
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Lehrbuch
23
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Annals of marketing-mba
22
Organisation und praktische Anwendung
21
Springer eBook Collection
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
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ECONIS (ZBW)
53
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1
A paradigmatic and methodological examination of market orientation research
Shaikh, Ateeque
;
Modi, Pratik
;
Yadav, Vanita
;
Kumar, …
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 371-400
Persistent link: https://www.econbiz.de/10012116408
Saved in:
2
Customer research : time for second thoughts
Sarstedt, Marko
;
Schütz, Tobias
- In:
The marketing review
18
(
2018
)
1
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011892860
Saved in:
3
The state of art of resource-based theory in marketing research
Della Corte, Valentina
;
D'Andrea, Chiara
;
Del Gaudio, …
- In:
The marketing review
17
(
2017
)
3
,
pp. 283-306
Persistent link: https://www.econbiz.de/10011853806
Saved in:
4
The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions
Mikeska, Jessica
;
Harrison, Robert L.
;
Carlson, Les
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
Saved in:
5
Consumer research in Europe since the formation of the EU
Herjanto, Halimin
;
Gaur, Sanjaya Singh
- In:
The marketing review
17
(
2017
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10011820677
Saved in:
6
A conceptual framework for structuring internet-based marketing survey research
Wiley, James B.
;
Albaum, Gerald S.
- In:
The marketing review
16
(
2016
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10011597672
Saved in:
7
What 80 years of study means for the future of advertising research
Stipp, Horst
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 231-234
Persistent link: https://www.econbiz.de/10011595650
Saved in:
8
Accounting for social-desirability bias in survey sampling : a model for predicting and calibrating the direction and magnitude of social-desirability bias
Gittelman, Steven
;
Lange, Victor
;
Cook, William A.
; …
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 242-254
Persistent link: https://www.econbiz.de/10011397048
Saved in:
9
Quota controls in survey research : a test of accuracy and intersource reliability in online samples
Gittelman, Steven H.
;
Thomas, Randall K.
;
Lavrakas, Paul J.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011429019
Saved in:
10
Fast and Furious ... or much ado about nothing? : sub-optimal respondent behavior and data quality
Thomas, Randall K.
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10010354597
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