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~isPartOf:"Journal of advertising research"
~person:"Stafford, Marla Royne"
~subject:"Brand"
~subject:"Werbewirkung"
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Stafford, Marla Royne
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Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the review of marketing communications
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Journal of current issues and research in advertising : JCIRA
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Advertising and violence : concepts and perspectives
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Green advertising and the reluctant consumer
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Health marketing quarterly
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International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
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How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
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Why we need more replication studies to keep empirical knowledge in check : how reliable is truth in advertising research?
Stafford, Marla Royne
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011875483
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3
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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