Why we need more replication studies to keep empirical knowledge in check : how reliable is truth in advertising research?
Year of publication: |
March 2018
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Authors: | Stafford, Marla Royne |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 58.2018, 1, p. 3-7
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Subject: | Replication study | Werbewirkung | Advertising effects |
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