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~isPartOf:"Journal of advertising research"
~source:"econis"
~subject:"Social Web"
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Search: subject:"Advertising effects"
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Social Web
Advertising effects
269
Werbewirkung
269
Advertising
95
Werbung
95
USA
67
United States
67
Internet marketing
57
Online-Marketing
57
Consumer behaviour
56
Konsumentenverhalten
56
Fernsehwerbung
37
Television advertising
37
Brand management
23
Markenführung
23
Emotion
20
Brand image
19
Markenimage
19
Target group
19
Zielgruppe
19
Psychology of advertising
17
Social web
17
Werbepsychologie
17
Advertising planning
16
Werbeplanung
16
Marketing management
13
Marketingmanagement
13
Measurement
12
Messung
12
Viral marketing
10
Virales Marketing
10
Communication
9
Kommunikation
9
Media usage
9
Mediennutzung
9
Product Placement
9
Product placement
9
Celebrity endorsement
8
Celebrity-Werbung
8
Großbritannien
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Lipsman, Andrew
2
Milfeld, Tyler
2
Nelson-Field, Karen
2
Pittman, Matthew
2
Riebe, Erica
2
Sharp, Byron
2
Youn, Kibum
2
Berthon, Pierre R.
1
Brettel, Malte
1
Broadbridge, Victoria
1
Bruich, Sean
1
Campbell, Colin
1
Di Domenico, Giandomenico
1
Dickinson-Delaporte, Sonia
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Fulgoni, Gian
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1
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Kerr, Gayle
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LaPointe, Pat
1
Li, Jin
1
Mangió, Federico
1
Michel, Géraldine
1
Mooth, Rob
1
Mud, Graham
1
Nantel, Jacques
1
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Reich, Jens-Christian
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Riegner, Cate
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Sabri, Ouidade
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Journal of advertising research
International journal of advertising : the review of marketing communications
35
International journal of internet marketing and advertising : IJIMA
26
Journal of business research : JBR
23
Journal of promotion management : innovations in planning and applied research
23
Journal of marketing communications
20
Journal of retailing and consumer services
16
International journal of advertising : the quarterly review of marketing communications
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of current issues and research in advertising
8
Psychology & marketing
8
Cogent business & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of electronic commerce research : JECR
7
Marketing intelligence & planning
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Information systems research : ISR
4
International journal of electronic commerce : IJEC
4
Journal of internet commerce
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
The journal of applied business research
4
The journal of brand management : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global marketing
3
Journal of marketing
3
Journal of marketing management : MM
3
Journal of marketing theory and practice : JMTP
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing : ZFP ; journal of research and management
3
The journal of product & brand management
3
Advertising in new formats and media : current research and implications for marketers
2
Advertising, promotion, and new media
2
Business horizons
2
CESifo working papers
2
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ECONIS (ZBW)
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1
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
2
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
3
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
4
What drives advertising success on Facebook? : an advertising-effectiveness model ; measuring the effects on sales of "Likes" and other social-network stimuli
Brettel, Malte
;
Reich, Jens-Christian
;
Gavilanes Laso, …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011296209
Saved in:
5
Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian
;
Lipsman, Andrew
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
Saved in:
6
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
7
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Saved in:
8
More mutter about clutter : extending empirical generalizations to Facebook
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 186-191
Persistent link: https://www.econbiz.de/10009778465
Saved in:
9
The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew
;
Mud, Graham
;
Rich, Mike
;
Bruich, Sean
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
Saved in:
10
What's not to "like"? : can a Facebook fan base give a brand the advertising reach it needs?
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 262-269
Persistent link: https://www.econbiz.de/10009618389
Saved in:
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