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~isPartOf:"Journal of advertising research"
~subject:"Brand image"
~subject:"Expenditure"
~subject:"Markenimage"
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Search: subject_exact:"Markenführung"
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Brand image
Expenditure
Markenimage
Brand management
65
Markenführung
65
Advertising effects
23
Werbewirkung
23
Advertising
21
Werbung
21
Consumer behaviour
19
Konsumentenverhalten
19
Internet marketing
13
Online-Marketing
13
Brand
12
Markenartikel
12
USA
10
United States
10
Fernsehwerbung
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Social Web
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Social web
7
Television advertising
7
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3
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China
3
Marketing management
3
Marketingmanagement
3
Werbeplanung
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Australien
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Communication
2
Comparison
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2
Environmental consciousness
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Feldforschung
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Field research
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Green advertising
2
Green marketing
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Großbritannien
2
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2
Konsumgüterindustrie
2
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16
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Al-Shuaili, Ahmed Hamed
1
Baker, David John
1
Baumann, Chris
1
Baxter, Stacey M.
1
Berthon, Jean-Paul
1
Berthon, Pierre R.
1
Carter, Robert E.
1
Chakrabarti, Ronika
1
Chan, Terri H.
1
Chen, Rocky Peng
1
Gray, David
1
Hanssens, Dominique M.
1
Harrison, Frank
1
Hartnett, Nicole
1
Ilicic, Jasmina
1
Johnson, Lester W.
1
Johnson, Ross W.
1
Keh, Hean Tat
1
Kennedy, Rachel
1
Khodakarami, Farnoosh
1
Kilgour, Mark
1
Koslow, Scott
1
Kulczynski, Alicia
1
Liu, Lei
1
Mirzaei, Abas
1
Müllensiefen, Daniel Th.
1
Page, Bill
1
Phua, Peilin
1
Pitt, Leyland F.
1
Precourt, Geoffrey
1
Romaniuk, Jenni
1
Scarpi, Daniele
1
Silas, Sebastian
1
Simonsen, Mario Henrique
1
Spotts, Harlan E.
1
Srinivasan, Shuba
1
Trinh, Giang
1
Tse, Caleb H.
1
Voorhees, Clay
1
Weinberger, Marc G.
1
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Journal of advertising research
Journal of business research : JBR
348
The journal of product & brand management
280
The journal of brand management : an international journal
274
Journal of retailing and consumer services
163
European journal of marketing : EJM
78
Asia Pacific journal of marketing and logistics
70
Marketing intelligence & planning
70
Psychology & marketing
70
Journal of marketing communications
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
SpringerLink / Bücher
61
International journal of hospitality management
58
Journal of strategic marketing
56
Journal of international consumer marketing
50
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of promotion management : innovations in planning and applied research
46
Journal of the Academy of Marketing Science
46
Marketing letters : a journal of research in marketing
46
Cogent business & management
44
International marketing review
44
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of global marketing
41
International journal of consumer studies
40
Journal of marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Tourism management : research, policies, practice
40
European journal of marketing
37
Journal of promotion management : JPM
37
Journal of marketing management : MM
35
Journal of travel and tourism marketing
35
International journal of advertising : the review of marketing communications
32
Journal of Islamic marketing
32
Innovatives Markenmanagement
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of fashion marketing and management
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Qualitative market research : an international journal
28
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ECONIS (ZBW)
16
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1
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
2
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
3
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
4
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
5
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
6
The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Saved in:
7
Event-marketing and advertising expenditures : the differential effects on brand value and company revenue
Liu, Lei
;
Zhang, Jin
;
Keh, Hean Tat
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 464-475
Persistent link: https://www.econbiz.de/10011966630
Saved in:
8
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
9
How consumers in China perceive brands in online and offline encounters : a framework for brand perception
Chan, Terri H.
;
Chen, Rocky Peng
;
Tse, Caleb H.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 90-110
Persistent link: https://www.econbiz.de/10011875523
Saved in:
10
Assessing ad-spend patterns to predict brand health : a model for advertisers to determine future advertising-budgeting strategies
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10011518081
Saved in:
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