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~isPartOf:"Journal of advertising research"
~subject:"Brand image"
~subject:"Expenditure"
~subject:"Markenimage"
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Search: subject_exact:"Markenführung"
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Brand image
Expenditure
Markenimage
Brand management
61
Markenführung
61
Advertising effects
19
Werbewirkung
19
Advertising
17
Werbung
17
Consumer behaviour
16
Konsumentenverhalten
16
Brand
12
Markenartikel
12
Internet marketing
11
Online-Marketing
11
USA
10
United States
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Fernsehwerbung
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Television advertising
7
Social Web
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Social web
5
Advertising planning
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China
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Marketing management
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Marketingmanagement
3
Werbeplanung
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Australia
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Australien
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Communication
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Comparison
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Consumer goods industry
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Großbritannien
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Kommunikation
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Konsumgüterindustrie
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Product Placement
2
Product placement
2
Psychology of advertising
2
United Kingdom
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Al-Shuaili, Ahmed Hamed
1
Baumann, Chris
1
Baxter, Stacey M.
1
Berthon, Jean-Paul
1
Berthon, Pierre R.
1
Carter, Robert E.
1
Chakrabarti, Ronika
1
Chan, Terri H.
1
Chen, Rocky Peng
1
Gray, David
1
Harrison, Frank
1
Hartnett, Nicole
1
Ilicic, Jasmina
1
Johnson, Lester W.
1
Johnson, Ross W.
1
Keh, Hean Tat
1
Kennedy, Rachel
1
Khodakarami, Farnoosh
1
Kilgour, Mark
1
Koslow, Scott
1
Kulczynski, Alicia
1
Liu, Lei
1
Mirzaei, Abas
1
Page, Bill
1
Phua, Peilin
1
Pitt, Leyland F.
1
Precourt, Geoffrey
1
Romaniuk, Jenni
1
Scarpi, Daniele
1
Simonsen, Mario Henrique
1
Spotts, Harlan E.
1
Trinh, Giang
1
Tse, Caleb H.
1
Voorhees, Clay
1
Weinberger, Marc G.
1
Weinberger, Michelle F.
1
Zhang, Jin
1
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Journal of advertising research
Journal of business research : JBR
337
The journal of product & brand management
280
The journal of brand management : an international journal
268
Journal of retailing and consumer services
163
European journal of marketing : EJM
78
Asia Pacific journal of marketing and logistics
71
Psychology & marketing
70
Journal of marketing communications
65
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
SpringerLink / Bücher
61
International journal of hospitality management
58
Journal of international consumer marketing
49
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of strategic marketing
46
Marketing letters : a journal of research in marketing
46
Journal of promotion management : innovations in planning and applied research
44
Cogent business & management
42
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
International journal of consumer studies
40
Journal of the Academy of Marketing Science
40
Tourism management : research, policies, practice
40
Journal of marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of marketing management : MM
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Innovatives Markenmanagement
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
Journal of fashion marketing and management
28
Qualitative market research : an international journal
28
Global business review
27
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ECONIS (ZBW)
14
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14
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1
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
2
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
3
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
4
The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Saved in:
5
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
6
How consumers in China perceive brands in online and offline encounters : a framework for brand perception
Chan, Terri H.
;
Chen, Rocky Peng
;
Tse, Caleb H.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 90-110
Persistent link: https://www.econbiz.de/10011875523
Saved in:
7
Event-marketing and advertising expenditures : the differential effects on brand value and company revenue
Liu, Lei
;
Zhang, Jin
;
Keh, Hean Tat
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 464-475
Persistent link: https://www.econbiz.de/10011966630
Saved in:
8
Assessing ad-spend patterns to predict brand health : a model for advertisers to determine future advertising-budgeting strategies
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10011518081
Saved in:
9
How does brand marketing work in advertising?
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
Saved in:
10
How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
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