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~isPartOf:"Journal of advertising research"
~subject:"Expenditure"
~subject:"Markenimage"
~type:"article"
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Search: subject_exact:"Markenführung"
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Expenditure
Markenimage
Brand management
65
Markenführung
65
Advertising effects
23
Werbewirkung
23
Advertising
21
Werbung
21
Consumer behaviour
19
Konsumentenverhalten
19
Brand image
13
Internet marketing
13
Online-Marketing
13
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12
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Marketingmanagement
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Australien
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Comparison
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16
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Al-Shuaili, Ahmed Hamed
1
Baumann, Chris
1
Baxter, Stacey M.
1
Berthon, Jean-Paul
1
Berthon, Pierre R.
1
Carter, Robert E.
1
Chakrabarti, Ronika
1
Chan, Terri H.
1
Chen, Rocky Peng
1
Gray, David
1
Hanssens, Dominique M.
1
Harrison, Frank
1
Hartnett, Nicole
1
Ilicic, Jasmina
1
Johnson, Lester W.
1
Johnson, Ross W.
1
Keh, Hean Tat
1
Kennedy, Rachel
1
Khodakarami, Farnoosh
1
Kilgour, Mark
1
Koslow, Scott
1
Kulczynski, Alicia
1
Liu, Lei
1
Mirzaei, Abas
1
Müllensiefen, Daniel Th.
1
Page, Bill
1
Phua, Peilin
1
Pitt, Leyland F.
1
Precourt, Geoffrey
1
Romaniuk, Jenni
1
Scarpi, Daniele
1
Simonsen, Mario Henrique
1
Spotts, Harlan E.
1
Srinivasan, Shuba
1
Trinh, Giang
1
Tse, Caleb H.
1
Voorhees, Clay
1
Weinberger, Marc G.
1
Weinberger, Michelle F.
1
Zhang, Jin
1
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Journal of advertising research
Journal of business research : JBR
348
The journal of product & brand management
277
The journal of brand management : an international journal
267
Journal of retailing and consumer services
163
European journal of marketing : EJM
77
Asia Pacific journal of marketing and logistics
70
Psychology & marketing
70
Journal of marketing communications
65
Marketing intelligence & planning
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of hospitality management
58
Journal of strategic marketing
53
Journal of international consumer marketing
50
Industrial marketing management : the international journal for industrial and high-tech firms
48
Marketing letters : a journal of research in marketing
46
Cogent business & management
44
Journal of promotion management : innovations in planning and applied research
44
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
International journal of consumer studies
40
Journal of marketing
40
Journal of the Academy of Marketing Science
40
Tourism management : research, policies, practice
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of marketing management : MM
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
International journal of advertising : the review of marketing communications
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of fashion marketing and management
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Global business review
27
Qualitative market research : an international journal
27
International journal of sports marketing & sponsorship
26
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ECONIS (ZBW)
16
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16
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1
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
2
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Müllensiefen, Daniel Th.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
3
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
4
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
5
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
6
The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Saved in:
7
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
8
How consumers in China perceive brands in online and offline encounters : a framework for brand perception
Chan, Terri H.
;
Chen, Rocky Peng
;
Tse, Caleb H.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 90-110
Persistent link: https://www.econbiz.de/10011875523
Saved in:
9
Event-marketing and advertising expenditures : the differential effects on brand value and company revenue
Liu, Lei
;
Zhang, Jin
;
Keh, Hean Tat
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 464-475
Persistent link: https://www.econbiz.de/10011966630
Saved in:
10
Assessing ad-spend patterns to predict brand health : a model for advertisers to determine future advertising-budgeting strategies
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10011518081
Saved in:
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