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~isPartOf:"Journal of advertising research"
~subject:"Influencer"
~subject:"United States"
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Influencer
United States
Social Web
56
Social web
56
Internet marketing
33
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Advertising effects
29
Werbewirkung
29
Consumer behaviour
27
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2
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Journal of advertising research
Working paper / National Bureau of Economic Research, Inc.
359
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
179
NBER working paper series
115
Discussion paper / Centre for Economic Policy Research
98
NBER Working Paper
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The journal of the Flagstaff Institute
46
CESifo working papers
44
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41
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SpringerLink / Bücher
36
Journal of international economics
35
Journal of sports economics
34
The American economic review
34
Applied economics
33
The review of economics and statistics
33
International finance discussion papers
32
Journal of international money and finance
31
Telecommunications policy : the international journal of digital economy, data sciences and new media
31
Energy economics
28
Journal of international economic law
27
The review of financial studies
27
Policy research working paper : WPS
25
Intereconomics : review of European economic policy
24
Journal of world trade : law, economic policy, public policy
24
Edward Elgar E-Book Archive
23
Sport marketing quarterly : preferred journal of the Sport Marketing Association
23
Discussion paper
22
Discussion papers / CEPR
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Economic review
22
Economics letters
22
International journal of sport management and marketing : IJSMM
22
Journal of economic literature
22
Journal of policy modeling : JPMOD ; a social science forum of world issues
22
Springer eBook Collection
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The world economy : the leading journal on international economic relations
22
American journal of agricultural economics
21
Journal of sport management : the official journal of the North American Society of Sport Management
21
Minnesota journal of global trade : a journal dedicated to the study of international economic law and policy
21
The journal of economic perspectives : EP ; a journal of the American Economic Association
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ECONIS (ZBW)
27
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1
A comparison of social media influencers' KPI patterns across platforms : exploring differences in followers and engagement on Facebook, Instagram, YouTube, TikTok, and Twitter
Pourazad, Naser
;
Stocchi, Lara
;
Narsey, Shreya
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10014317765
Saved in:
2
Managing the transparency paradox of social-media influencer disclosures : how to improve authenticity and engagement when disclosing influencer-sponsor relationships
Steils, Nadia
;
Martin, Annabel
;
Toti, Jean-François
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10013325493
Saved in:
3
How do information sources shape voters' political views? : comparing mainstream and social-media effects on democrats, republicans, and the undecided
Mathur, Anil
;
Moschis, George P.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10013325506
Saved in:
4
What drives consumers to engage with influencers? : segmenting consumer response to influencers : insights for managing social-media relationships
Farrell, Justine Rapp
;
Campbell, Colin L.
;
Sands, Sean
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10013186361
Saved in:
5
How the impact of social media influencer disclosures changes over time : discounting cues and exposure level can affect consumer attitudes and purchase intention
Evans, Nathaniel J.
;
Balaban, Delia Cristina
;
Naderer, …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013531997
Saved in:
6
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
7
What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
Saved in:
8
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
9
The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
Saved in:
10
The secret sauce for Super Bowl advertising : what makes marketing work in the
world
's most watched event?
Kim, Jin-woo
;
Freling, Traci H.
;
Grisaffe, Douglas B.
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10009778474
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