//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~subject:"United States"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"World"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
United States
Werbewirkung
Social Web
54
Social web
54
Internet marketing
33
Online-Marketing
33
Advertising effects
27
Consumer behaviour
25
Konsumentenverhalten
25
USA
23
Advertising
18
Werbung
18
Viral marketing
12
Virales Marketing
12
Media usage
10
Mediennutzung
10
Sport event
10
Sportveranstaltung
10
Website
10
Internet
9
Brand management
8
Markenführung
8
Welt
8
World
8
Communication
7
Kommunikation
7
Fernsehwerbung
6
Sponsoring
6
Sponsorship
6
Television advertising
6
Marketing management
5
Marketingmanagement
5
Brand
4
Brand image
4
Consumer goods industry
4
E-commerce
4
Electronic Commerce
4
Influencer
4
Konsumgüterindustrie
4
Markenartikel
4
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
38
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
39
Aufsatz in Zeitschrift
39
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
39
Author
All
Lipsman, Andrew
2
Nelson-Field, Karen
2
Riebe, Erica
2
Riegner, Cate
2
Sharp, Byron
2
Advincula, Dorothy
1
Agrebi, Meriem
1
Akaoui, Joe
1
Appiah, Osei
1
Austin, Manila S.
1
Baack, Daniel W.
1
Baack, Donald
1
Bellman, Steven
1
Berthon, Pierre R.
1
Brettel, Malte
1
Broadbridge, Victoria
1
Bruich, Sean
1
Campbell, Colin
1
Chandon, Jean-Louis
1
Chang, Shin-Shin
1
Close, Angeline
1
Coleman, Joshua T.
1
Cornwell, T. Bettina
1
Davis, Boyd H.
1
Deitz, George D.
1
Di Domenico, Giandomenico
1
Dickinson-Delaporte, Sonia
1
Flatten, Tessa
1
Florès, Laurent
1
Freling, Traci H.
1
Fulgoni, Gian
1
Gavilanes Laso, José Luis
1
Gordon, Jonathon
1
Graham, Jeffrey
1
Graiko, Stacy
1
Grisaffe, Douglas B.
1
Havlena, William
1
Huang, Chun-Yao
1
Huang, Jianping
1
Hung, Kineta H.
1
more ...
less ...
Published in...
All
Journal of advertising research
Working paper / National Bureau of Economic Research, Inc.
359
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
179
NBER working paper series
115
Discussion paper / Centre for Economic Policy Research
99
CESifo working papers
48
NBER Working Paper
48
Journal of business research : JBR
46
The journal of the Flagstaff Institute
45
Discussion paper series / IZA
41
International journal of internet marketing and advertising : IJIMA
41
Working paper
38
International journal of advertising : the review of marketing communications
37
SpringerLink / Bücher
37
Journal of international economics
35
Journal of sports economics
35
Applied economics
34
The American economic review
34
The review of economics and statistics
33
International finance discussion papers
32
Telecommunications policy : the international journal of digital economy, data sciences and new media
32
Journal of international money and finance
31
Energy economics
28
Journal of international economic law
27
Journal of marketing communications
27
Journal of promotion management : innovations in planning and applied research
27
Sport marketing quarterly : preferred journal of the Sport Marketing Association
27
The review of financial studies
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
International journal of advertising : the quarterly review of marketing communications
25
International journal of sport management and marketing : IJSMM
25
Journal of retailing and consumer services
25
Policy research working paper : WPS
25
Intereconomics : review of European economic policy
24
Journal of world trade : law, economic policy, public policy
24
Edward Elgar E-Book Archive
23
Discussion paper
22
Discussion papers / CEPR
22
Economic review
22
Economics letters
22
more ...
less ...
Source
All
ECONIS (ZBW)
39
Showing
1
-
10
of
39
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
2
How do information sources shape voters' political views? : comparing mainstream and social-media effects on democrats, republicans, and the undecided
Mathur, Anil
;
Moschis, George P.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10013325506
Saved in:
3
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
4
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Saved in:
5
What drives advertising success on Facebook? : an advertising-effectiveness model ; measuring the effects on sales of "Likes" and other social-network stimuli
Brettel, Malte
;
Reich, Jens-Christian
;
Gavilanes Laso, …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011296209
Saved in:
6
What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
Saved in:
7
Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian
;
Lipsman, Andrew
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
Saved in:
8
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
9
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
10
The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->