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~isPartOf:"Journal of advertising research"
~type_genre:"Article in journal"
~type_genre:"Quelle"
~type_genre:"Thesis"
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Search: subject:"television"
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Fernsehwerbung
75
Television advertising
75
Advertising effects
40
Werbewirkung
40
USA
30
United States
30
Fernsehprogramm
13
Television programme
13
Fernsehnutzung
12
Media usage
12
Mediennutzung
12
Television usage
12
Consumer behaviour
8
Internet marketing
8
Konsumentenverhalten
8
Online-Marketing
8
Australia
7
Australien
7
Brand management
7
Emotion
7
Markenführung
7
Comparison
5
Neuroscience
5
Neurowissenschaften
5
Vergleich
5
Advertising
4
Fernsehen
4
Interactive media
4
Interaktive Medien
4
Target group
4
Television
4
Werbung
4
Zielgruppe
4
Biometrics
3
Biometrie
3
Großbritannien
3
Measurement
3
Media mix
3
Mediamix-Strategie
3
Messung
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English
86
Author
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Bellman, Steven
7
Varan, Duane
5
Kennedy, Rachel
3
Lipsman, Andrew
3
Romaniuk, Jenni
3
Beal, Virginia
2
Betts, Kevin R.
2
Dix, Stephen Richard
2
Fulgoni, Gian M.
2
Hu, Ye
2
Johnson, Mihaela
2
Kent, Robert J.
2
Krieger, Abba M.
2
Larguinat, Laurent
2
Levine, Brian
2
Lodish, Leonard M.
2
Nenycz-Thiel, Magda
2
O'Donoghue, Amie C.
2
Schweidel, David A.
2
Stipp, Horst
2
Young, Charles
2
Zigmond, Dan
2
Aggarwal, Ritesh
1
Allan, David
1
Amarantini, David
1
Assael, Henry
1
Baecke, Philippe
1
Bakir, Aysen
1
Barwise, Patrick
1
Best, Christoph
1
Bleakley, Amy
1
Bottomley, Paul A.
1
Bowen, Kevin
1
Boyle, Brett
1
Brechman, Jean
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Bruwer, Johan
1
Bulgrin, Artie
1
Burton, Jennifer L.
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Burton, Jennifer Lee
1
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Journal of advertising research
The journal of media economics
118
Telecommunications policy : the international journal of digital economy, data sciences and new media
48
JMM : the international journal on media management
30
Journal of advertising : official publication of the American Academy of Advertising
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of sports economics
23
Media-Perspektiven
22
Journal of media business studies
21
Journal of promotion management : JPM
21
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
21
Journal of marketing communications
19
Review of industrial organization : RIO
19
Information economics and policy : IEP
18
Journal of business research : JBR
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Applied economics
12
Prometheus : critical studies in innovation
11
Technological forecasting & social change : an international journal
11
The journal of industrial economics
11
Europäische Hochschulschriften / 5
10
International journal of sport finance
10
Journal of cultural economics
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Journal of regulatory economics
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
The American economic review
10
Applied economics letters
9
International journal of industrial organization
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of travel and tourism marketing
9
Marketing intelligence & planning
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The Rand journal of economics
9
The journal of law & economics
9
Economics letters
8
International journal of advertising : the review of marketing communications
8
International journal of sports marketing & sponsorship
8
International journal on media management : JMM
8
Journal of economics & management strategy : JEMS
8
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ECONIS (ZBW)
86
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1
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86
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date (oldest first)
1
How do taxes on car sales affect
television
advertising strategies? : a model for predicting advertising intensity around emissions-related tax changes
Deng, Yiting
;
Jiang, Min
;
Jiang, Xiaodong
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014283728
Saved in:
2
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
3
Consumer recall and recognition of co-appearing brands in TV media : the moderating roles of product congruity and brand familiarity
Chan, Fong Yee
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013186357
Saved in:
4
Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?
Ellithorpe, Morgan E.
;
Hennessy, Michael
;
Bleakley, Amy
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10012109422
Saved in:
5
Predictors of commercial zapping during live prime-time
television
: an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
6
What makes consumers willing to share their data in addressable TV advertising? : the influence of personal and situational factors on consumer willingness to disclose information
De Schaepdrijver, Leen
;
Baecke, Philippe
;
Tackx, Koen
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 131-147
Persistent link: https://www.econbiz.de/10013325486
Saved in:
7
Who decides what to watch on TV at home? : insights from people-meter data in Mexico ; measuring co-viewing and preference influences to help broadcasters promote programming
Mora, José-Domingo
;
Krider, Robert E.
;
Ho, Jason
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010520796
Saved in:
8
Superimposed text size and contrast effects in DTC TV advertising : which presentation format is best for Rx drug messaging to consumers?
Paquin, Ryan S.
;
O'Donoghue, Amie C.
;
Kelly, Bridget J.
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10012643004
Saved in:
9
Effects of animation and rotoscoping in direct-to-consumer Rx TV advertising : how animation vs. rotoscoping vs. live action drive perceptions and attitudes toward drugs
O'Donoghue, Amie C.
;
Betts, Kevin R.
;
Parvanta, Sarah
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 397-413
Persistent link: https://www.econbiz.de/10012813776
Saved in:
10
Accounting for causality when measuring sales lift from
television
advertising :
television
campaigns are shown to be more effective for lighter brand users
Assael, Henry
;
Ishihara, Masakazu
;
Kim, Baek Jung
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10012533636
Saved in:
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