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Search: ("Inequality" OR "Populism" OR "USA") AND NOT isPartOf:Intereconomics
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Advertising effects
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Journal of advertising research
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ECONIS (ZBW)
146
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146
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1
How advertisements mixing black and white actors affect consumer intent : perceived authenticity can strengthen responses to interracial advertising
Mai, Enping
;
Haytko, Diana L.
;
Taillon, Brian J.
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 252-270
Persistent link: https://www.econbiz.de/10013435302
Saved in:
2
Do sport sponsorship announcements help or hurt rival sponsors' market values? : comparing the stock returns of sponsors and their rivals in the United States and Japan
Takeda, Fumiko
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 167-176
Persistent link: https://www.econbiz.de/10013325502
Saved in:
3
How do information sources shape voters' political views? : comparing mainstream and social-media effects on democrats, republicans, and the undecided
Mathur, Anil
;
Moschis, George P.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10013325506
Saved in:
4
Effectiveness and efficiency of TV's brand-building power : a historical review : why the persuasion rating point (PRP) is a more accurate metric than the GRP
Findley, Frank
;
Johnson, Kelly
;
Crang, Douglas
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 361-369
Persistent link: https://www.econbiz.de/10012495740
Saved in:
5
The relationship between competitive pricing and direct-to-consumer advertising : how to manage DCT advertising of RX drugs in an integrated marketing mix strategy
Roy, Abhik
;
Schramm, Mary E.
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 305-323
Persistent link: https://www.econbiz.de/10012301363
Saved in:
6
An examination of television consumption by racial and ethnic audiences in the U.S. : implications for multicultural media planning and media measurement
James, J. P.
;
Lindsey-Warren, Tyrha M.
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10012007139
Saved in:
7
Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?
Ellithorpe, Morgan E.
;
Hennessy, Michael
;
Bleakley, Amy
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10012109422
Saved in:
8
What do we know about in-store marketing?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
Saved in:
9
Rethinking the profession formerly known as advertising : how data science is disrupting the work of agencies
Deighton, John
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 357-361
Persistent link: https://www.econbiz.de/10011884923
Saved in:
10
How direct-to-consumer advertising for prescription drugs affects consumers' welfare : a natural experiment tests the impact of FDA legislation
Mukherji, Prokriti
;
Janakiraman, Ramkumar
;
Dutta, Shantanu
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011707663
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