//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"CONSUMER GOODS"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer goods industry
9
Konsumgüterindustrie
9
USA
7
United States
7
Consumer behaviour
6
Konsumentenverhalten
6
Consumer goods marketing
5
Konsumgütermarketing
5
Advertising
4
Advertising effects
4
Werbewirkung
4
Werbung
4
Social Web
3
Social web
3
Target group
3
Zielgruppe
3
Brand management
2
Communication
2
Internet marketing
2
Kommunikation
2
Markenführung
2
Online-Marketing
2
Absatz
1
Ausgaben
1
Australia
1
Australien
1
Benchmarking
1
Brand
1
Brand extension
1
Brand image
1
Competition
1
Computerspieleindustrie
1
Consumer goods
1
Creativity
1
Dienstleistungsmarketing
1
Emotion
1
Expenditure
1
Fernsehwerbung
1
Forecasting model
1
Großbritannien
1
more ...
less ...
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Case study
1
Fallstudie
1
Language
All
English
15
Author
All
Kennedy, Rachel
3
Sharp, Byron
2
Singh, Jaywant
2
Advincula, Dorothy
1
Alpert, Frank
1
Austin, Manila S.
1
Bellman, Steve
1
Bogomolova, Svetlana
1
Carter, Robert E.
1
Clemente, Maria
1
Dall'Olmo Riley, Francesca
1
Gordon, Jonathon
1
Graiko, Stacy
1
Heumann, Simona
1
Kwok, Simon
1
Lado Cousté, Nora
1
Lomax, Wendy
1
Martos-Partal, Mercedes
1
Martínez Ros, Ester
1
McColl, Bruce
1
Mooth, Rob
1
Nelson-Field, Karen
1
Nenycz-Thiel, Magda
1
Niederhoffer, Kate
1
Philips, Jodi
1
Powers, Todd
1
Reynar, Angela
1
Riebe, Erica
1
Romaniuk, Jenni
1
Rossiter, John R.
1
Rubinson, Joel
1
Río-Lanza, Ana-Belén del
1
Saxton, M. Kim
1
Scriven, John
1
Snyder, Jasper
1
Suárez-Álvarez, Leticia
1
Taylor, Jennifer
1
Uncles, Mark
1
Vázquez Casielles, Rodolfo
1
Wiesenfeld, David
1
more ...
less ...
Published in...
All
Journal of advertising research
Working paper / National Bureau of Economic Research, Inc.
76
NBER working paper series
71
NBER Working Paper
64
SpringerLink / Bücher
38
Europäische Hochschulschriften / 5
33
European Journal of Marketing
28
Gabler Edition Wissenschaft
27
Discussion paper / Centre for Economic Policy Research
26
The Rand journal of economics
22
Akzente
21
CESifo working papers
21
Economics letters
21
The journal of brand management : an international journal
21
Journal of political economy
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Journal of Consumer Marketing
19
Journal of economic dynamics & control
19
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International Journal of Retail & Distribution Management
16
International journal of industrial organization
16
Journal of Product & Brand Management
16
The American economic review
16
Applied economics
15
European journal of operational research : EJOR
15
International journal of production economics
15
The journal of industrial economics
15
Journal of economics & management strategy : JEMS
14
Psychology & marketing
14
Journal of money, credit and banking : JMCB
13
Longer lasting products : alternatives to the throwaway society
13
Applied economics letters
12
Consumer Australia : historical perspectives
12
International economic review
12
Journal of business research : JBR
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of monetary economics
12
Working paper
12
IMF Working Papers
11
Journal of business economics : JBE
11
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can multiple new-product messages attract different consumer segments? : gaming advertisements’ interaction with targets affects brand attitudes and purchase intentions
Alpert, Frank
;
Saxton, M. Kim
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10011397064
Saved in:
2
Will I hit my year-end numbers? : a brand-performance forecasting model ; the case for benchmarking sales and advertising spending
Carter, Robert E.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 398-406
Persistent link: https://www.econbiz.de/10010481192
Saved in:
3
The word of mouth dynamic : how positive (and negative) WOM drives purchase probability : an analysis of interpersonal and non-interpersonal factors
Vázquez Casielles, Rodolfo
;
Suárez-Álvarez, Leticia
; …
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10009745871
Saved in:
4
The power of a package
Lado Cousté, Nora
;
Martos-Partal, Mercedes
;
Martínez …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 364-375
Persistent link: https://www.econbiz.de/10009663631
Saved in:
5
Emotional branding pays off
Rossiter, John R.
;
Bellman, Steve
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 291-296
Persistent link: https://www.econbiz.de/10009663645
Saved in:
6
Brand growth at Mars Inc. : how the global marketer embraced Ehrenberg's science with creativity
Kennedy, Rachel
;
McColl, Bruce
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 270-276
Persistent link: https://www.econbiz.de/10009618388
Saved in:
7
What's not to "like"? : can a Facebook fan base give a brand the advertising reach it needs?
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 262-269
Persistent link: https://www.econbiz.de/10009618389
Saved in:
8
In 25 years, across 50 categories, user profiles for directly competing brands seldom differ : affirming Andrew Ehrenberg's principles
Uncles, Mark
;
Kennedy, Rachel
;
Nenycz-Thiel, Magda
; …
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 252-261
Persistent link: https://www.econbiz.de/10009618390
Saved in:
9
Brand image and brand usage : is a fourty-year-old empirical generalization still useful?
Romaniuk, Jenni
;
Bogomolova, Svetlana
;
Dall'Olmo Riley, …
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 243-251
Persistent link: https://www.econbiz.de/10009618391
Saved in:
10
New brand extensions : patterns of success and failure
Singh, Jaywant
;
Scriven, John
;
Clemente, Maria
;
Lomax, Wendy
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 234-242
Persistent link: https://www.econbiz.de/10009618392
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->