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Website
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Journal of advertising research
Journal of retailing and consumer services
53
Journal of internet commerce
48
Journal of business research : JBR
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
International journal of business information systems : IJBIS
36
Tourism management : research, policies, practice
34
International journal of internet marketing and advertising : IJIMA
33
Journal of travel and tourism marketing
32
International journal of electronic marketing and retailing : IJEMR
30
International journal of hospitality management
30
International journal of e-business research : an official publication of the Information Resources Management Association
29
International journal of electronic commerce : IJEC
27
Journal of hospitality marketing & management
25
Journal of electronic commerce research : JECR
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
International journal of electronic business
20
Journal of fashion marketing and management
18
SpringerLink / Bücher
18
International journal of retail & distribution management
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
17
International journal of contemporary hospitality management
16
Journal of marketing communications
16
Electronic commerce research
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
HMD : Praxis der Wirtschaftsinformatik
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of vacation marketing : an international journal
14
Tourism management perspectives : TMP
14
Journal of business ethics : JOBE
13
Journal of management information systems : JMIS
13
Management information systems : mis quarterly
13
Technological forecasting & social change : an international journal
13
Electronic commerce research and applications
12
Journal of organizational computing and electronic commerce
12
Leitfaden Online-Marketing ; [Bd. 1]
12
The service industries journal
12
Arbeitspapiere WI
11
Information systems research : ISR
11
Psychology & marketing
11
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ECONIS (ZBW)
15
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15
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1
Cause-related marketing advertising formats on nonprofit websites : does a company's donation-amount offer in nonprofit display ads drive purchase intention?
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 289-302
Persistent link: https://www.econbiz.de/10012656819
Saved in:
2
Advertising on mobile apps versus the mobile web : which delivers better advertisement recognition and willingness to buy?
Park, Sungjun
;
Park, Byungho
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 381-393
Persistent link: https://www.econbiz.de/10012495781
Saved in:
3
The myth of targeting small, but loyal niche audiences : double-jeopardy effects in digital-media consumption
Taneja, Harsh
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10012301356
Saved in:
4
The high stakes of sweepstakes : too much of a good thing can demotivate digital consumers
Wilcox, Caroline
;
Woodside, Arch G.
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009618400
Saved in:
5
In the digital world, not everything that can be measured matters : how to distinguish "valuable" from "nice to know" among measures of consumer engagement
Fulgoni, Gian M.
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 9-13
Persistent link: https://www.econbiz.de/10011486031
Saved in:
6
Resisting the siren call of popular digital media measures : Facebook research shows no link between trendy online metrics and ad effectiveness
Smallwood, Brad
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 126-131
Persistent link: https://www.econbiz.de/10011518002
Saved in:
7
The interactive authority of brand Web sites : a new tool provides new insights
Voorveld, Hilde
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 292-304
Persistent link: https://www.econbiz.de/10008697039
Saved in:
8
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
9
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte
;
Florès, Laurent
;
Agrebi, Meriem
; …
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
Saved in:
10
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
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