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~isPartOf:"Journal of advertising research"
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Consumer behaviour
5
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Ladengestaltung
4
Store design
4
Advertising effects
3
Visual perception
3
Visuelle Wahrnehmung
3
Werbewirkung
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Firm location choice
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Food retailing
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Immobilienpreis
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Lebensmitteleinzelhandel
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Corsi, Armando Maria
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Journal of advertising research
Journal of retailing and consumer services
98
Journal of business research : JBR
76
Journal of retailing
35
Sociological Research Online
33
International journal of retail & distribution management
31
The international review of retail, distribution and consumer research
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
25
Psychology & marketing
25
Journal of behavioral decision making
20
Tourism management : research, policies, practice
17
International journal of hospitality management
16
International journal of advertising : the review of marketing communications
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
14
Technological forecasting & social change : an international journal
13
European journal of marketing : EJM
12
International journal of production research
12
Renewable Energy
12
Journal of marketing communications
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Accounting, Auditing & Accountability Journal
10
International journal of product development : IJPD
10
The journal of services marketing
10
International Journal of Digital Crime and Forensics (IJDCF)
9
Journal of organizational behavior management
9
Behavioral Ecology
8
Eye Tracking in der Sport- und Veranstaltungsbranche
8
International journal of retail and distribution management
8
Journal of Business Research
8
Journal of fashion marketing and management
8
Journal of marketing research
8
Journal of travel and tourism marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
MPRA Paper
8
Marketing : ZFP ; journal of research and management
8
Marketing letters : a journal of research in marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
SpringerLink / Bücher
8
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ECONIS (ZBW)
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1
When are photographs or illustrations more effective in public service ads? : the role of
visual
medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
2
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia
;
Otterbring, Tobias
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
Saved in:
3
What do we know about in-store marketing?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
Saved in:
4
The real estate value of supermarket endcaps : why location in-store matters
Caruso, William
;
Corsi, Armando Maria
;
Bogomolova, Svetlana
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10011884982
Saved in:
5
Toward a better understanding of advertising stimuli processing : exploring the link between consumers' eye fixation and their subconscious responses
Matukin, Michal
;
Ohme, Rafal
;
Boshoff, Christo
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 205-216
Persistent link: https://www.econbiz.de/10011518162
Saved in:
6
The role of location and
visual
saliency in capturing attention to outdoor advertising
Wilson, Rick T.
;
Casper, Jeff
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 259-273
Persistent link: https://www.econbiz.de/10011595664
Saved in:
7
The power of direct context as revealed by eye tracking : a model tracks relative attention to competing editorial and promotional content
Smit, Edith
;
Boerman, Sophie
;
Meurs, Lex van
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 216-227
Persistent link: https://www.econbiz.de/10011296200
Saved in:
8
In-store video advertising effectiveness : three new studies provide in-market field data
Yim, Mark Yi-cheon
;
Yoo, Seung-chul
;
Till, Brian
; …
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 386-402
Persistent link: https://www.econbiz.de/10008857209
Saved in:
9
The in-store "audience"
Sorensen, Herb
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 176-179
Persistent link: https://www.econbiz.de/10003860556
Saved in:
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