The power of direct context as revealed by eye tracking : a model tracks relative attention to competing editorial and promotional content
Year of publication: |
2015
|
---|---|
Authors: | Smit, Edith ; Boerman, Sophie ; Meurs, Lex van |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 55.2015, 2, p. 216-227
|
Subject: | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Visuelle Wahrnehmung | Visual perception |
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