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~isPartOf:"Journal of air transport management"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Brand equity"
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Consumer behaviour
Einzelhandel
Brand equity
6
Brand image
6
Markenimage
6
Airline
5
Brand management
5
Fluggesellschaft
5
Konsumentenverhalten
5
Markenführung
5
Air transport
4
Luftverkehr
4
Strategic alliance
2
Strategische Allianz
2
Welt
2
World
2
Airlines
1
Beziehungsmarketing
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Brand
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Brand association
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Brand attitude
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Brand awareness
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Brand preference
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Brand trust
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Brasilien
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Brazil
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Commitment
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Confidence
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Corporate culture
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Customer response
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Customer satisfaction
1
Dienstleistungsqualität
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Global airline alliance
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Global airline alliances
1
Halo effect
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Innovation
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Innovation management
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Innovationsmanagement
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Internet marketing
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Aufsatz in Zeitschrift
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Caetano, Mauro
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Chen, Lu
1
Chung, Yi-Shih
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Feng, Cheng-min
1
Li, Yong-Quan
1
Liu, Chih-Hsing
1
Oliveira, Denise Santos de
1
Park, Jin-Woo
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Journal of air transport management
Journal of business research : JBR
28
The journal of brand management : an international journal
17
Journal of retailing and consumer services
12
The journal of product & brand management
11
International journal of hospitality management
10
European journal of marketing : EJM
9
Cogent business & management
8
Journal of marketing
7
Asia Pacific journal of marketing and logistics
6
International marketing review
6
International journal of consumer studies
5
AMS review : official publication of the Academy of Marketing Science
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of the Academy of Marketing Science
4
Marketing i menedžment innovacij : m&mi
4
Marketing intelligence & planning
4
The international review of retail, distribution and consumer research
4
Asian Academy of Management journal : AAMJ
3
European research studies
3
Global business review
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sports marketing & sponsorship
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of business ethics : JOBE
3
Journal of euromarketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Journal of strategic marketing
3
Technological forecasting & social change : an international journal
3
The marketing review
3
Vision : the journal of business perspective
3
Academia : revista Latinoamericana de administración
2
Administrative Sciences : open access journal
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ECONIS (ZBW)
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1
Market strategy development and innovation to strengthen consumer-based equity : the case of Brazilian airlines
Oliveira, Denise Santos de
;
Caetano, Mauro
- In:
Journal of air transport management
75
(
2019
),
pp. 103-110
Persistent link: https://www.econbiz.de/10012112372
Saved in:
2
How airline service quality determines the quantity of repurchase intention : mediate and moderate effects of brand quality and perceived value
Chen, Lu
;
Li, Yong-Quan
;
Liu, Chih-Hsing
- In:
Journal of air transport management
75
(
2019
),
pp. 185-197
Persistent link: https://www.econbiz.de/10012112383
Saved in:
3
A study on the effects of social media marketing activities on brand equity and customer response in the airline industry
Seo, Eun-Ju
;
Park, Jin-Woo
- In:
Journal of air transport management
66
(
2018
),
pp. 36-41
Persistent link: https://www.econbiz.de/10011791960
Saved in:
4
Brand relationship between global airline alliances and their member airlines
Chung, Yi-Shih
;
Feng, Cheng-min
- In:
Journal of air transport management
55
(
2016
),
pp. 222-233
Persistent link: https://www.econbiz.de/10011547866
Saved in:
5
Do global airline alliances influence the passenger's purchase decision?
Wang, Stephen W.
- In:
Journal of air transport management
37
(
2014
),
pp. 53-59
Persistent link: https://www.econbiz.de/10010374534
Saved in:
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