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~isPartOf:"Journal of banking & finance"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand"
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Brand
Consumer behaviour
778
Konsumentenverhalten
778
Beziehungsmarketing
590
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590
Portfolio selection
573
Portfolio-Management
573
Theory
434
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433
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303
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Dawes, John
5
Dhir, Amandeep
3
Kumar, Vikas
3
Park, Jungkun
3
Talwar, Shalini
3
Trinh, Giang
3
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2
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2
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2
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2
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2
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Liu, Richie L.
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of banking & finance
Journal of retailing and consumer services
Journal of business research : JBR
255
The journal of brand management : an international journal
250
The journal of product & brand management
194
European journal of marketing : EJM
60
Psychology & marketing
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SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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International journal of hospitality management
32
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31
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Industrial marketing management : the international journal for industrial and high-tech firms
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29
Business horizons
28
European journal of marketing
28
Journal of fashion marketing and management
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Journal of the Academy of Marketing Science
28
Brands and branding
26
International journal of consumer studies
26
Journal of international consumer marketing
25
Journal of marketing management : MM
25
Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
24
Cogent business & management
23
Journal of global marketing
23
The IUP journal of brand management : IJBRM
23
International journal of advertising : the review of marketing communications
22
International journal of market research
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
International marketing review
22
Journal of retailing
22
Journal of consumer research : JCR ; an interdisciplinary journal
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Qualitative market research : an international journal
20
International journal of retail & distribution management
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ECONIS (ZBW)
148
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91
Behavioral reasoning perspectives to brand love toward natural products : moderating role of environmental concern and household size
Sreen, Naman
;
Dhir, Amandeep
;
Talwar, Shalini
;
Teck Ming Tan
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581892
Saved in:
92
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
93
What's inside matters : the impact of ingredient branding on consumers' purchasing behaviours in services
Turan, Ceyda Paydas
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665872
Saved in:
94
The moderating impact of taste award on the interplay between perceived taste, perceived quality and brand trust
Konuk, Faruk Anıl
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012665887
Saved in:
95
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
96
A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun
;
Hyun, Hyowon
;
Toulany Thavisay
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
Saved in:
97
Women are more likely to buy unknown brands than men : the effects of gender and known versus unknown brands on purchase intentions
Karpinska-Krakowiak, Malgorzata
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012430636
Saved in:
98
A study on China's time-honored catering brands : achieving new inheritance of traditional brands
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012431131
Saved in:
99
Do brands make consumers happy? : a masstige theory perspective
Kumar, Ajay
;
Paul, Justin
;
Starčević, Slađana
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012431586
Saved in:
100
What drives brand love for natural products? : the moderating role of household size
Kumar, Sushant
;
Dhir, Amandeep
;
Talwar, Shalini
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012431647
Saved in:
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