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~isPartOf:"Journal of banking & finance"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand"
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Brand
Consumer behaviour
778
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778
Beziehungsmarketing
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590
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573
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573
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Dawes, John
5
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3
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
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255
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250
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194
European journal of marketing : EJM
60
Psychology & marketing
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SpringerLink / Bücher
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Journal of global marketing
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23
International journal of advertising : the review of marketing communications
22
International journal of market research
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International marketing review
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Journal of retailing
22
Journal of consumer research : JCR ; an interdisciplinary journal
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Qualitative market research : an international journal
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International journal of retail & distribution management
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ECONIS (ZBW)
148
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21
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
22
What drives consumers to customize products? : the mediating role of brand experience
Pallant, Jessica L.
;
Karpen, Ingo O.
;
Sands, Sean J.
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209465
Saved in:
23
How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior
Yin, Chin-Ching
;
Chiu, Hung-Chang
;
Hsieh, Yi-Ching
; …
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013401638
Saved in:
24
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
25
Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung
;
Lee, Minyoung
;
Park, Eunil
;
Pobil, Angel …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665885
Saved in:
26
Antecedents of consumer-brand identification in terms of belonging brands
Büyükdağ, Naci
;
Kitapci, Olgun
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012434327
Saved in:
27
A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty
Assarzadegan, Parisa
;
Hejazi, Seyed Reza
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502661
Saved in:
28
Branded app atmospherics : examining the effect of pleasure-arousal-dominance in brand relationship building
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502703
Saved in:
29
Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag
;
Chamola, Pankaj
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
Saved in:
30
Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria
;
Francioni, Barbara
;
Hegner, Sabrina
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Saved in:
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