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~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of consumer policy : consumer issues in law, economics and behavioural sciences"
~isPartOf:"Market survey series"
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Journal of business economics : JBE
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
Market survey series
Springer eBook Collection / Business and Economics
29
SpringerLink / Bücher
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
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Springer Texts in Business and Economics
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ECONIS (ZBW)
58
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1
Analysen zum Wettbewerbsverhalten auf Konsumgütermärkten mit dem Ansatz der New Empirical Industrial Organization-Forschung
Klapper, Daniel
- In:
Journal of business economics : JBE
73
(
2003
)
5
,
pp. 521-545
Persistent link: https://www.econbiz.de/10001763224
Saved in:
2
Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald
- In:
Journal of business economics : JBE
94
(
2024
)
4
,
pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
Saved in:
3
Topic modeling in marketing : recent advances and research opportunities
Reisenbichler, Martin
;
Reutterer, Thomas
- In:
Journal of business economics : JBE
89
(
2019
)
3
,
pp. 327-356
Persistent link: https://www.econbiz.de/10011991561
Saved in:
4
A critical review of the costs of advertising : a transformative consumer research perspective
Scarpaci, Joseph L.
;
Sovacool, Benjamin K.
;
Ballantyne, …
- In:
Journal of consumer policy : consumer issues in law, …
39
(
2016
)
2
,
pp. 119-140
Persistent link: https://www.econbiz.de/10011690107
Saved in:
5
A guideline for designing experimental studies in marketing research and a critical discussion of selected problem areas
Koschate-Fischer, Nicole
;
Schandelmeier, Stephen
- In:
Journal of business economics : JBE
84
(
2014
)
6
,
pp. 793-826
Persistent link: https://www.econbiz.de/10010390186
Saved in:
6
Valuation effects of corporate strategic transactions in the cleantech industry
Basse Mama, Houdou
;
Koch, Nikolas
;
Bassen, Alexander
; …
- In:
Journal of business economics : JBE
83
(
2013
)
6
,
pp. 605-630
Persistent link: https://www.econbiz.de/10009770726
Saved in:
7
Zur Berücksichtigung von Heterogenität versus funktionaler Flexibilität in Absatzreaktionsmodellen : eine empirische Studie auf Basis von Handelsdaten
Weber, Anett
;
Steiner, Winfried J.
- In:
Journal of business economics : JBE
82
(
2012
)
12
,
pp. 1337-1365
Persistent link: https://www.econbiz.de/10009685369
Saved in:
8
Die Selektionsentscheidung bei postalisch zugestellter Direktkommunikation : eine feldexperimentelle Überprüfung des Einflusses aktivierungsstarker Reize am Beispiel der Kundenzeit...
Schneider, Helmut
;
Engelmann, Jens
;
Luksch, Alexa
- In:
Journal of business economics : JBE
81
(
2011
)
6
,
pp. 629-655
Persistent link: https://www.econbiz.de/10009158112
Saved in:
9
Consumer confusion in internet-based mass customization : testing a network of antecedents and consequences
Matzler, Kurt
;
Stieger, Daniel
;
Füller, Johann
- In:
Journal of consumer policy : consumer issues in law, …
34
(
2011
)
2
,
pp. 231-247
Persistent link: https://www.econbiz.de/10009306452
Saved in:
10
Copper, a market survey
2011
Persistent link: https://www.econbiz.de/10010369982
Saved in:
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