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~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"Relationship marketing"
~subject:"USA"
~subject:"Wettbewerbsstrategie"
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Decision under uncertainty
Price competition
Relationship marketing
USA
Wettbewerbsstrategie
Marketing management
208
Marketingmanagement
208
Theorie
44
Theory
44
Consumer behaviour
31
Konsumentenverhalten
31
Beziehungsmarketing
26
Market research
19
Marktforschung
19
Marketing
17
Innovation
16
Firm performance
15
Marketing strategy
15
Unternehmenserfolg
15
Brand image
14
Markenimage
14
Competitive strategy
13
Internet marketing
13
Online-Marketing
13
United States
13
Brand management
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Markenführung
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Market entry
12
Markteintritt
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Preismanagement
12
Pricing strategy
12
Resource-based view
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Ressourcenorientierter Ansatz
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Bibliometrics
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Bibliometrie
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Brand
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Distribution channel
9
Markenartikel
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Vertriebsweg
9
Competitive advantage
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Kumar, V.
3
Choi, Seung-chan
2
DeSarbo, Wayne
2
Feng, Hui
2
Harker, Patrick T.
2
Homburg, Christian
2
Morgan, Neil A.
2
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Villas-Boas, J. Miguel
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1
Ben Rhouma, Tarek
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1
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1
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1
Dahl, Darren W.
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1
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Journal of business economics : JBE
Journal of the Academy of Marketing Science
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
72
Industrial marketing management : the international journal for industrial and high-tech firms
70
The journal of business & industrial marketing
37
Journal of strategic marketing
36
Journal of marketing
32
European journal of marketing : EJM
31
SpringerLink / Bücher
28
Journal of retailing and consumer services
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Business horizons
19
Journal of marketing communications
19
Europäische Hochschulschriften / 5
18
Journal of marketing management : MM
18
Gabler Edition Wissenschaft
15
Marketing intelligence & planning
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of retailing
13
The journal of brand management : an international journal
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Harvard business review : HBR
12
Harvard-Business-Manager : das Wissen der Besten
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Marketing letters : a journal of research in marketing
12
Faculty & research / Insead : working paper series
11
International journal of electronic customer relationship management : IJECRM
11
International journal of hospitality management
11
International review on public and non-profit marketing
11
The journal of product & brand management
11
AMS review : official publication of the Academy of Marketing Science
10
Asia Pacific journal of marketing and logistics
10
Australasian marketing journal
10
Cogent business & management
10
Journal of advertising research
10
Journal of business strategy
10
Journal of business-to-business marketing
10
Journal of international marketing
10
Schriften zu Marketing und Management
10
Springer eBook Collection / Business and Economics
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1
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
2
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
3
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
4
Social media marketing strategy : definition, conceptualization, taxonomy, validation, and future agenda
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10012434087
Saved in:
5
A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
6
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
7
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
8
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
9
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
10
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
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