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~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"Wettbewerbsstrategie"
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Decision under uncertainty
Price competition
Wettbewerbsstrategie
Marketing management
208
Marketingmanagement
208
Theorie
44
Theory
44
Consumer behaviour
31
Konsumentenverhalten
31
Beziehungsmarketing
26
Relationship marketing
26
Market research
19
Marktforschung
19
Marketing
17
Innovation
16
Firm performance
15
Marketing strategy
15
Unternehmenserfolg
15
Brand image
14
Markenimage
14
Competitive strategy
13
Internet marketing
13
Online-Marketing
13
USA
13
United States
13
Brand management
12
Markenführung
12
Market entry
12
Markteintritt
12
Preismanagement
12
Pricing strategy
12
Resource-based view
12
Ressourcenorientierter Ansatz
12
Bibliometrics
11
Bibliometrie
11
Brand
9
Distribution channel
9
Markenartikel
9
Vertriebsweg
9
Competitive advantage
8
Corporate Social Responsibility
8
Corporate social responsibility
8
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English
15
German
3
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Raju, Jagmohan Singh
2
Boleslavsky, Raphael
1
Caldieraro, Fabio
1
Chan, Tat
1
Ching, Andrew
1
Cotton, Christopher
1
Ehrmann, Thomas
1
Eliashberg, Jehoshua
1
Feng, Hui
1
Fürst, Andreas
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Homburg, Christian
1
Hong, Yuan
1
Ishihara, Masakazu
1
Kuester, Sabine
1
Kumar, Subodha
1
Kumar, V.
1
Li, Jia
1
Mehra, Amit
1
Minderlein, Martin
1
Morgan, Neil A.
1
Nasiry, Javad
1
Ning, Z. Eddie
1
Pancras, Joseph
1
Pierce, Lamar
1
Popescu, Ioana
1
Rao, Vithala R.
1
Rego, Lopo L.
1
Scheinker, Eugen
1
Simon, Hermann
1
Sriram, S.
1
Steinberg, Richard H.
1
Subramanian, Upender
1
Villas-Boas, J. Miguel
1
Zhang, Z. John
1
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Journal of business economics : JBE
Journal of the Academy of Marketing Science
Management science : journal of the Institute for Operations Research and the Management Sciences
Europäische Hochschulschriften / 5
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business research : JBR
7
Faculty & research / Insead : working paper series
6
Gabler Edition Wissenschaft
6
Journal of strategic marketing
6
Schriften zu Marketing und Management
6
European business review : EBR ; the official journal of the International Management Centres, Europe
4
European journal of marketing : EJM
4
Berichte aus der Betriebswirtschaft
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of business and globalisation : IJBG
3
International journal of wine business research : IJWBR
3
Springer eBook Collection / Business and Economics
3
SpringerLink / Bücher
3
Asia Pacific journal of marketing and logistics
2
Baltic journal of management
2
Business horizons
2
DUV / Wirtschaftswissenschaft
2
De Gruyter Studium
2
Evolving and emerging issues in marketing strategy
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Hamburger Schriften zur Marketingforschung
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of hospitality management
2
International journal of management & enterprise development : IJMED
2
International journal of trade and global markets
2
International review on public and non-profit marketing
2
Journal of East European management studies : JEEMS
2
Journal of business case studies
2
Journal of international marketing
2
Journal of retailing
2
Journal of retailing and consumer services
2
Kohlhammer Edition Marketing
2
LEA's communication series
2
Management decision : MD
2
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ECONIS (ZBW)
18
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1
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
4
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Saved in:
5
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
6
Compensation and peer effects in competing sales teams
Chan, Tat
;
Li, Jia
;
Pierce, Lamar
- In:
Management science : journal of the Institute for …
60
(
2014
)
8
,
pp. 1965-1984
Persistent link: https://www.econbiz.de/10010403593
Saved in:
7
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
8
Incumbents' defense strategies : a comparison of deterrence and shakeout strategy based on evolutionary game theory
Homburg, Christian
;
Fürst, Andreas
;
Ehrmann, Thomas
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 185-205
Persistent link: https://www.econbiz.de/10009736679
Saved in:
9
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
10
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
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