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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global marketing"
~language:"eng"
~person:"Dennis, Charles"
~person:"Markovic, Stefan"
~subject:"Brand image"
~subject:"Stakeholder"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
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10
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10
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9
Markenimage
8
Corporate reputation
5
Firmenimage
5
Beziehungsmarketing
4
Brand equity
4
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4
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3
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3
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2
Business ethics
2
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1
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Dennis, Charles
Markovic, Stefan
Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Gupta, Suraksha
7
Melewar, T. C.
7
Valette-Florence, Pierre
7
Swaen, Valérie
6
Wallpach, Sylvia von
6
Arenas, Daniel
5
Arslanagic-Kalajdzic, Maja
5
Bigné Alcañiz, J. Enrique
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Fassin, Yves
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Freeman, R. Edward
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Iglesias, Oriol
5
Merchant, Altaf
5
Michel, Géraldine
5
Veloutsou, Cleopatra
5
Aiello, Gaetano
4
Bang, Nguyen
4
Bartikowski, Boris
4
Christodoulides, George
4
Davvetas, Vasileios
4
Dutta, Sujay
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
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Ko, Eunju
4
Kornum, Niels
4
Lindgreen, Adam
4
Mühlbacher, Hans
4
Ozdemir, Sena
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Pantano, Eleonora
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Sachs, Sybille
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Singh, Jatinder Jit
4
Teng, Lefa
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Voyer, Benjamin G.
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Journal of business ethics : JOBE
Journal of business research : JBR
Journal of global marketing
Corporate reputation review
1
European business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International studies of management and organization
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Journal of retailing and consumer services
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ECONIS (ZBW)
9
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1
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9
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date (oldest first)
1
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
2
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
3
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
4
How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol
;
Markovic, Stefan
;
Rialp Criado, Josep
- In:
Journal of business research : JBR
96
(
2019
),
pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
Saved in:
5
How does breadth of external stakeholder co-creation influence innovation performance? : analyzing the mediating roles of knowledge sharing and product innovation
Markovic, Stefan
;
Bagherzadeh, Mehdi
- In:
Journal of business research : JBR
88
(
2018
),
pp. 173-186
Persistent link: https://www.econbiz.de/10011869614
Saved in:
6
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan
;
Iglesias, Oriol
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
Saved in:
7
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Saved in:
8
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
9
The role of brand attachment strength in higher education
Dennis, Charles
;
Papagiannidis, Savvas
;
Alamanos, …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3049-3057
Persistent link: https://www.econbiz.de/10011507912
Saved in:
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