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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~subject:"Brand image"
~subject:"Ethik"
~subject:"Social web"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Case study"
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ECONIS (ZBW)
4,023
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1
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4,023
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
3
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
4
Automotive procurement under opaque prices : theory with evidence from the BMW supply chain
Turcic, Danko
;
Markou, Panos
;
Kouvelis, Panos
;
Corsten, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
6
,
pp. 3664-3683
Persistent link: https://www.econbiz.de/10014551949
Saved in:
5
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
6
Bounds and heuristics for multiproduct pricing
Gallego, Guillermo
;
Berbeglia, Gerardo
- In:
Management science : journal of the Institute for …
70
(
2024
)
6
,
pp. 4132-4144
Persistent link: https://www.econbiz.de/10014552532
Saved in:
7
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
8
Breaking it down : economic consequences of disaggregated cost disclosures
Berger, Philip G.
;
Choi, Jung Ho
;
Tomar, Sorabh
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1374-1393
Persistent link: https://www.econbiz.de/10014515027
Saved in:
9
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
10
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
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