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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Wahrnehmung"
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Search: subject:"Consumer behaviour"
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Wahrnehmung
Consumer behaviour
1,486
Konsumentenverhalten
1,486
Advertising effects
210
Werbewirkung
210
Brand image
178
Markenimage
178
Brand management
148
Markenführung
148
Advertising
136
Werbung
133
Internet marketing
129
Online-Marketing
129
Emotion
125
Beziehungsmarketing
124
Relationship marketing
124
Holiday behaviour
117
Urlaubsverhalten
117
Ethics
111
Ethik
109
Corporate Social Responsibility
108
Corporate social responsibility
108
Social Web
104
Social web
104
Viral marketing
95
Virales Marketing
95
Tourism
90
Tourismus
89
Experiment
88
Business ethics
82
Personality psychology
82
Persönlichkeitspsychologie
82
Unternehmensethik
82
Customer satisfaction
81
Kundenzufriedenheit
81
Market research
79
Marktforschung
79
USA
75
United States
75
Perception
63
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Article
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62
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62
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English
62
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Nelson, Leif D.
2
Packard, Grant
2
Rucker, Derek D.
2
Van Kenhove, Patrick
2
Aaker, Jennifer
1
Agapito, Dora
1
Akhtar, Pervaiz
1
Albinsson, Pia A.
1
Amir, On
1
Ariely, Dan
1
Askegaard, Søren
1
Bagozzi, Richard P.
1
Bar, Moshe
1
Berger, Jonah
1
Bettels, Jannick
1
Bhatia, Tulikaa
1
Bishop, Melissa M.
1
Bolton, Lisa E.
1
Brasel, S. Adam
1
Brocato, E. Deanne
1
Chan, Fong Yee
1
Cheng, Yun
1
Christianson, Kiel
1
Chu, Shu-Chuan
1
Clarkson, Joshua J.
1
Colmekcioglu, Nazan
1
Czellar, Sandor
1
Dayour, Frederick
1
De Bock, Tine
1
Deng, Tao
1
Di Dalmazi, Michele
1
Dodoo, Naa Amponsah
1
Etkin, Jordan
1
Evangelidis, Ioannis
1
Ferrucci, Patrick
1
Finkelstein, Stacey R.
1
Fransen, Marieke L.
1
Fryxell, Gerald
1
Gaeth, Gary J.
1
Garaus, Marion
1
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Published in...
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Journal of business ethics : JOBE
Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of marketing research : JMR
Tourism management : research, policies, practice
Journal of business research : JBR
71
Journal of retailing and consumer services
54
International journal of hospitality management
35
International journal of consumer studies
24
Psychology & marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
20
Journal of travel and tourism marketing
20
Product experience
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Marketing : ZFP ; journal of research and management
17
Journal of retailing
15
Marketing letters : a journal of research in marketing
15
SpringerLink / Bücher
14
Asia Pacific journal of marketing and logistics
13
International journal of advertising : the review of marketing communications
13
The journal of product & brand management
11
The international review of retail, distribution and consumer research
10
The journal of consumer marketing
10
Journal of fashion marketing and management
9
Journal of international consumer marketing
9
Journal of marketing research
9
NBER working paper series
9
Tourism management perspectives : TMP
9
International journal of advertising : the quarterly review of marketing communications
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of consumer research : JCR ; an interdisciplinary journal
8
Journal of customer behaviour
8
Journal of food products marketing
8
Journal of revenue and pricing management
8
NBER Working Paper
8
The journal of brand management : an international journal
8
Working paper / National Bureau of Economic Research, Inc.
8
Cogent business & management
7
Journal of behavioral decision making
7
Journal of consumer behaviour
7
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ECONIS (ZBW)
62
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62
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date (oldest first)
1
Staging a comeback? : the influencing mechanism of tourist crowding perception on adaptive behavior
Yin, Jie
;
Cheng, Yun
;
Ni, Yensen
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457591
Saved in:
2
Now you see me : evaluating visual and auditory brand placement disclosures in music videos
Mandolfo, Marco
;
Di Dalmazi, Michele
;
Lamberti, Lucio
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 553-575
Persistent link: https://www.econbiz.de/10015052727
Saved in:
3
Celebrity endorsement in tourism : attention, emotional arousal and familiarity
Liu, Biqiang
;
Moyle, Brent
;
Kralj, Anna
;
Li, Yaoqi
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304474
Saved in:
4
Harnessing romance : the effect of exposure to romance-themed attractions on tourists’ impulsive buying
Luo, Xiaoyan
;
Wan, Lisa C.
;
Liu, Xing
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013556748
Saved in:
5
The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
Saved in:
6
Design matters : cross-modal correspondences between vision and taste in food advertising
Lee, Jinha
;
Lim, Heejin
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10012872749
Saved in:
7
Examining tourists' ethical perceptions of game eating
Ying, Tianyu
;
Wang, Kaiyun
;
Ye, Shun
;
Tan, Xiaoyuan
; …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013271587
Saved in:
8
The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
Kim, Soojin
;
Jung, A-Reum
;
Kim, Yoojung
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012653583
Saved in:
9
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
10
Does messaging matter? : investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
Havard, Cody T.
;
Ferrucci, Patrick
;
Ryan, Timothy D.
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10012424755
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