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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"Unternehmenserfolg"
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Consumer behaviour
Unternehmenserfolg
Unternehmensethik
1,477
Business ethics
1,468
Corporate social responsibility
1,414
Corporate Social Responsibility
1,411
Ethics
990
Ethik
950
Konsumentenverhalten
554
USA
464
United States
464
Stakeholder
384
Wirtschaftsethik
372
Führungsstil
368
Leadership style
368
Managers
359
Führungskräfte
358
Economic ethics
356
Theory
327
Theorie
325
Corporate Governance
307
Corporate governance
307
Arbeitsverhalten
294
Work behaviour
294
China
264
Corporate culture
224
Unternehmenskultur
224
Organizational behaviour
223
Verhalten in Organisationen
223
Advertising effects
204
Werbewirkung
204
Firm performance
202
Welt
189
World
189
Advertising
183
Nachhaltige Entwicklung
183
Sustainable development
183
Werbung
179
Multinationales Unternehmen
173
Sustainability
173
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11
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754
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Aufsatz in Zeitschrift
755
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5
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5
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3
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755
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Vitell, Scott J.
8
Muehling, Darrel D.
6
Van Kenhove, Patrick
6
Chowdhury, Rafi M. M. I.
5
Pelsmacker, Patrick de
5
Singh, Jatinder Jit
5
Um, Nam-Hyun
5
Grohmann, Bianca
4
Jo, Hoje
4
Kim, Soojung
4
Laroche, Michel
4
Román, Sergio
4
Schlegelmilch, Bodo B.
4
Schultz, Don E.
4
Xie, Guang-Xin
4
Arli, Denni
3
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Bigné Alcañiz, J. Enrique
3
Blome, Constantin
3
Bodur, H. Onur
3
Chang, Kiyoung
3
De Bock, Tine
3
Dodoo, Naa Amponsah
3
Doran, Caroline Josephine
3
Gentina, Élodie
3
Govind, Rahul
3
Gruber, Verena
3
Hajli, Nick
3
Iglesias, Oriol
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Li, Ying
3
Lu, Long-Chuan
3
Markovic, Stefan
3
Muralidharan, Sidharth
3
Nepomuceno, Marcelo Vinhal
3
Paulraj, Antony
3
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Journal of business ethics : JOBE
Journal of marketing communications
Journal of business research : JBR
2,671
Journal of retailing and consumer services
1,947
International journal of hospitality management
866
NBER working paper series
817
International journal of consumer studies
761
Working paper / National Bureau of Economic Research, Inc.
752
Psychology & marketing
665
NBER Working Paper
625
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Cogent business & management
574
SpringerLink / Bücher
493
Technological forecasting & social change : an international journal
429
Management science : journal of the Institute for Operations Research and the Management Sciences
411
Asia Pacific journal of marketing and logistics
409
The journal of product & brand management
399
European journal of marketing : EJM
373
The journal of brand management : an international journal
362
Discussion paper / Centre for Economic Policy Research
354
Journal of marketing research : JMR
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Tourism management : research, policies, practice
343
Industrial marketing management : the international journal for industrial and high-tech firms
333
Strategic management journal
333
Discussion paper series / IZA
323
International journal of contemporary hospitality management
322
Journal of marketing management : MM
322
Journal of travel and tourism marketing
321
Journal of marketing
320
Journal of international consumer marketing
319
Journal of retailing
313
Journal of the Academy of Marketing Science
312
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
306
Applied economics
305
International journal of retail & distribution management
301
Marketing letters : a journal of research in marketing
298
Journal of fashion marketing and management
294
The international review of retail, distribution and consumer research
292
International journal of production economics
291
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ECONIS (ZBW)
755
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755
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1
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
2
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
Saved in:
3
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
4
Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral
;
Xu, Hao
;
Rim, Hyejoon
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
Saved in:
5
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
6
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
7
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
Saved in:
8
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
9
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
10
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
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