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Search: subject_exact:"Social Marketing"
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Social marketing
18
Social Marketing
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Consumer behaviour
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Corporate Social Responsibility
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Advertising effects
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Journal of business ethics : JOBE
Psychology & marketing
Journal of Social Marketing
91
International review on public and non-profit marketing
38
Journal of social marketing : JSOCM
37
Journal of business research : JBR
36
Health marketing quarterly
33
Journal of nonprofit & public sector marketing
33
Journal of marketing management : MM
30
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
European journal of marketing : EJM
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Macro-social marketing insights : systems thinking for wicked problems
13
Contemporary issues in social marketing
11
Segmentation in social marketing : process, methods and application
11
European Journal of Marketing
10
International Review on Public and Nonprofit Marketing
10
Strategic Direction
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Journal of macromarketing
8
Marketing Intelligence & Planning
7
The journal of services marketing
7
Young consumers : insight and ideas for responsible marketers
7
International journal of advertising : the quarterly review of marketing communications
6
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
6
Journal of Consumer Marketing
6
Journal of advertising research
6
Journal of consumer behaviour : an international research review
6
Journal of marketing communications
6
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
6
Young Consumers
6
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ECONIS (ZBW)
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1
Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon
;
Guo, Yafei
;
Torelli, Carlos J.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 694-700
Persistent link: https://www.econbiz.de/10013165425
Saved in:
2
Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Saved in:
3
Antecedents and consequences of chronic impulsive buying : can impulsive buying be understood as dysfunctional self-regulation?
Fenton-O'Creevy, Mark
;
Dibb, Sally
;
Furnham, Adrian
- In:
Psychology & marketing
35
(
2018
)
3
,
pp. 175-188
Persistent link: https://www.econbiz.de/10011970160
Saved in:
4
Pride in technology-based health interventions : a double-edged sword
Manika, Danae
;
Gregory-Smith, Diana
;
Antonetti, Paolo
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 410-427
Persistent link: https://www.econbiz.de/10011673968
Saved in:
5
Me, myself, and future generations : the role of affinity and effectiveness in the creation of consumer environmental stewardship (CENS)
Hensen, Niek
;
Keeling, Debbie I.
;
Ruyter, Ko de
; …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 389-406
Persistent link: https://www.econbiz.de/10011485884
Saved in:
6
The impact of consumer confusion on nutrition literacy and subsequent dietary behavior
Spiteri Cornish, Lara
;
Moraes, Caroline
- In:
Psychology & marketing
32
(
2015
)
5
,
pp. 558-574
Persistent link: https://www.econbiz.de/10010527114
Saved in:
7
Nudging consumers toward better food choices : policy approaches to changing food consumption behaviors
Guthrie, Joanne
;
Mancino, Lisa
;
Lin, Chung-Tung Jordan
- In:
Psychology & marketing
32
(
2015
)
5
,
pp. 501-511
Persistent link: https://www.econbiz.de/10010527126
Saved in:
8
The impact of individual attitudinal and organisational variables on workplace environmentally friendly behaviours
Manika, Danae
;
Wells, Victoria K.
;
Gregory-Smith, Diana
; …
- In:
Journal of business ethics : JOBE
126
(
2015
)
4
,
pp. 663-684
Persistent link: https://www.econbiz.de/10010481712
Saved in:
9
A human rights-based approach to the social good in social marketing
Szablewska, Natalia
;
Kubacki, Krzysztof
- In:
Journal of business ethics : JOBE
155
(
2019
)
3
,
pp. 871-888
Persistent link: https://www.econbiz.de/10011998798
Saved in:
10
A conceptual framework for understanding the effects of corporate social marketing on consumer behavior
Inoue, Yuhei
;
Kent, Aubrey
- In:
Journal of business ethics : JOBE
121
(
2014
)
4
,
pp. 621-633
Persistent link: https://www.econbiz.de/10010379899
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