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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Marktinformation"
~type_genre:"Thesis"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Consumer behaviour
Service quality
Social web
Konsumentenverhalten
614
Brand management
289
Markenführung
289
Markenimage
246
Brand
196
Markenartikel
194
Beziehungsmarketing
107
Relationship marketing
107
Ethics
100
Ethik
97
Corporate Social Responsibility
95
Corporate social responsibility
95
Business ethics
79
Unternehmensethik
79
Emotion
54
Luxury goods
51
Luxusgüter
51
Social Web
46
Personality psychology
37
Persönlichkeitspsychologie
37
Advertising effects
33
China
33
Internet marketing
33
Online-Marketing
33
Werbewirkung
33
Corporate reputation
28
Economic ethics
28
Firmenimage
28
Marketing management
28
Marketingmanagement
28
USA
28
United States
28
Wirtschaftsethik
28
Brand loyalty
27
Environmental consciousness
27
Umweltbewusstsein
27
Advertising
25
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All
Undetermined
321
Free
12
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Article
609
Book / Working Paper
5
Type of publication (narrower categories)
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Amtsdruckschrift
Article in journal
Article
Marktinformation
Thesis
Umfrage
Aufsatz in Zeitschrift
614
Collection of articles of several authors
5
Conference paper
5
Konferenzbeitrag
5
Sammelwerk
5
Festschrift
3
Case study
2
Fallstudie
2
Konferenzschrift
1
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Language
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English
614
Author
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Vitell, Scott J.
7
Van Kenhove, Patrick
6
Chowdhury, Rafi M. M. I.
5
Grappi, Silvia
5
Grohmann, Bianca
5
Johnson, Lester W.
5
Pelsmacker, Patrick de
5
Phau, Ian
5
Singh, Jatinder Jit
5
Baxter, Stacey M.
4
Iglesias, Oriol
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Romani, Simona
4
Román, Sergio
4
Schlegelmilch, Bodo B.
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Arli, Denni
3
Bodur, H. Onur
3
Butcher, Luke
3
De Bock, Tine
3
Dens, Nathalie
3
Doran, Caroline Josephine
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gentina, Élodie
3
Gil Saura, Irene
3
Gruber, Verena
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Lu, Long-Chuan
3
Markovic, Stefan
3
Mirzaei, Abas
3
Nepomuceno, Marcelo Vinhal
3
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Institution
All
Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
Journal of business ethics : JOBE
The journal of brand management : an international journal
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,930
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
293
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Marketing letters : a journal of research in marketing
289
Journal of marketing
288
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Food policy : economics planning and politics of food and agriculture
240
Journal of food products marketing
231
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ECONIS (ZBW)
614
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1
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614
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
3
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
4
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
5
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
6
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
7
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
8
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
9
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
10
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
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