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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Consumer preferences"
~subject:"Perception"
~subject:"United States"
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Search: subject:"Product Design"
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Brand image
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Product design
57
Produktgestaltung
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34
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34
New product development
14
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product design
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Alcántara, Enrique
1
Artacho, Miguel A.
1
Aydınoğlu, Nilüfer Z.
1
Batagelj, Zenel
1
Bettels, Jannick
1
Brakus, J. Joško
1
Chattopadhyay, Amitava
1
Chung, Hwan
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1
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1
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1
Kolar, Tomaž
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Krishna, Aradhna
1
Lee, Eunkyu
1
Liang, Xiaoning
1
Malkewitz, Keven
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Martínez, Natividad
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Mishra, Abhishek
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Moon, Hakil
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Moreau, C. Page
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Park, C. Whan
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Park, Jaewoo
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Park, Jason Whan
1
Pol, Gratiana
1
Rahinel, Ryan
1
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Sashi, C. M.
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Journal of business research : JBR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of retailing
Product experience
24
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
16
International journal of production research
15
Psychology & marketing
12
The journal of product innovation management : an international publication of the Product Development & Management Association
12
International journal of product development : IJPD
10
The journal of brand management : an international journal
9
Journal of retailing and consumer services
6
The journal of product & brand management
6
Faculty & research / Insead : working paper series
5
Harvard business review : HBR
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
4
Product lifecycle management : emerging solutions and challenges for global networked enterprise ; [proceedings of the International Conference on Product Life Cycle Management (PLM' 05) held at the Lumière University in the city of Lyon, France during the 11 - 13th July 2005]
4
The Routledge handbook of sustainable product design
4
Working paper / National Bureau of Economic Research, Inc.
4
Beiträge zum Produkt-Marketing
3
Enterprise information systems
3
European journal of marketing : EJM
3
International journal of consumer studies
3
Journal of consumer behaviour : an international research review
3
Journal of fashion marketing and management
3
Journal of marketing
3
Journal of marketing communications
3
Journal of marketing research
3
NBER working paper series
3
Personality, design and marketing : matching design to customer personal preferences
3
Research technology management : RTM
3
Software for people : fundamentals, trends and best practices
3
The journal of business : B
3
Computers in industry : an international journal
2
Creativity and innovation management
2
European journal of operational research : EJOR
2
Forschungs-/Entwicklungs-/Innovations-Management
2
Harvard-Business-Manager : das Wissen der Besten
2
IEEE transactions on engineering management : EM
2
International journal of product lifecycle management : IJPLM
2
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ECONIS (ZBW)
19
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1
Fashion cewebrity involvement in new product development : scale development and an empirical study
Zhang, Hao
;
Liang, Xiaoning
;
Moon, Hakil
- In:
Journal of business research : JBR
120
(
2020
),
pp. 321-329
Persistent link: https://www.econbiz.de/10012417134
Saved in:
2
Brand logo symmetry and
product
design
: the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
3
A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku
;
Park, Jaewoo
;
Ishii, Hiroaki
;
Deng, Xiaoyan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
Saved in:
4
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
5
Sensory aspects of package design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Saved in:
6
Seeing is not necessarily liking : advancing research on package design with eye-tracking
Husić-Mehmedović, Melika
;
Omegarić, Ismir
;
Batagelj, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 145-154
Persistent link: https://www.econbiz.de/10011771473
Saved in:
7
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
8
When brand logos describe the environment : design instability and the utility of safety-oriented products
Rahinel, Ryan
;
Nelson, Noelle M.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 478-496
Persistent link: https://www.econbiz.de/10011584263
Saved in:
9
The contingent nature of the symbolic associations of visual design elements : the case of brand logo frames
Fajardo, Tatiana M.
;
Zhang, Jiao
;
Tsiros, Michael
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
4
,
pp. 549-566
Persistent link: https://www.econbiz.de/10011734548
Saved in:
10
Attribute-based design perceptions and consumer-brand relationship : role of user expertise
Mishra, Abhishek
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5983-5992
Persistent link: https://www.econbiz.de/10011597573
Saved in:
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