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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economic geography"
~language:"bul"
~language:"eng"
~language:"ita"
~language:"lit"
~person:"Bartikowski, Boris"
~person:"Driffield, Nigel L."
~person:"Munjal, Surender"
~person:"Valette-Florence, Pierre"
~source:"econis"
~type_genre:"Amtliche Publikation"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Statistik"
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Consumer behaviour
27
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27
Brand management
14
Markenführung
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Brand image
12
Markenimage
12
Luxury goods
11
Luxusgüter
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Auslandsinvestition
8
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Bartikowski, Boris
Driffield, Nigel L.
Munjal, Surender
Valette-Florence, Pierre
Laroche, Michel
42
Huarng, Kun-Huang
39
Parida, Vinit
36
Ko, Eunju
35
Oghazi, Pejvak
34
Pereira, Vijay
33
Sharma, Piyush
29
Kraus, Sascha
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Vrontis, Demetris
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Wincent, Joakim
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Dwivedi, Yogesh Kumar
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Woodside, Arch G.
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Chebat, Jean-Charles
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Paul, Justin
24
Foroudi, Pantea
23
Gustafsson, Anders
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Gupta, Suraksha
20
Adomako, Samuel
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Babin, Barry J.
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Dhir, Amandeep
19
Diamantopoulos, Adamantios
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Kumar, Satish
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Melewar, T. C.
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Yu, Tiffany Hui-Kuang
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Bouncken, Ricarda B.
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Malik, Ashish
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Cleveland, Mark
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Donthu, Naveen
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Hultman, Magnus
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Kim, Kyung Hoon
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Mariani, Marcello M.
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Martin, Ron
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Patel, Pankaj
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Richard, Marie-Odile
17
Walsh, Gianfranco
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Yang, Zhiyong
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Journal of business research : JBR
Journal of economic geography
International business review : the official journal of the European International Business Academy
7
International journal of the economics of business
7
Journal of world business : JWB
5
Management international review : MIR ; journal of international business
5
The journal of brand management : an international journal
5
British journal of management : BJM
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international management
4
Applied economics quarterly
3
Global business and organizational excellence : a review of research & best practices
3
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
3
Regional studies
3
The European journal of development research : journal of the European Association of Development Research and Training Institutes (EADI)
3
The Manchester School
3
Applied economics
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Cambridge journal of economics
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Contributions to political economy
2
Journal of Asian economics
2
Journal of business ethics : JBE
2
Management international review : mir ; journal of international business
2
Psychology & marketing
2
Scottish journal of political economy : the journal of the Scottish Economic Society
2
The journal of product & brand management
2
Thunderbird international business review
2
Transnational corporations : investment and development
2
Asia Pacific journal of marketing and logistics
1
British journal of management
1
Bulletin of economic research
1
Corporate governance : an international review
1
Der Markt : international journal of marketing
1
Electronic markets : the international journal on networked business
1
Energy economics
1
European journal of marketing : EJM
1
Human resource management review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business strategy : theory and practice
1
International journal of multinational corporation strategy
1
International marketing review
1
International small business journal : researching entrepreneurship
1
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ECONIS (ZBW)
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1
A consumer demands-resources model of engagement : theoretical and managerial contributions from a cross-validated predictive ability test procedure
Capeau, Fanny
;
Valette-Florence, Pierre
;
Cova, Véronique
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014551492
Saved in:
2
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
3
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
4
The evolution of emerging economy multinationals
Buckley, Peter J.
;
Cavusgil, S. Tamer
;
Elia, Stefano
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014299342
Saved in:
5
Fit or misfit of culture in marketing communication? : development of the culture-ladenness fit index
Bartikowski, Boris
;
Richard, Marie-Odile
;
Gierl, Heribert
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014383210
Saved in:
6
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
7
"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473
Saved in:
8
Circular economy adoption by SMEs in emerging markets : towards a multilevel conceptual framework
Malik, Ashish
;
Sharma, Piyush
;
Sharma, Piyush
;
Vinu, Ajayan
- In:
Journal of business research : JBR
142
(
2022
),
pp. 605-619
Persistent link: https://www.econbiz.de/10013168425
Saved in:
9
A comparative analysis of Indian and Chinese FDI into Africa : the role of governance and alliances
Munjal, Surender
;
Varma, Sumati
;
Bhatnagar, Ankur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 1018-1033
Persistent link: https://www.econbiz.de/10013325770
Saved in:
10
Examining the evolution of emerging market multinational enterprises' competitive advantages : evidence from India
Munjal, Surender
;
Bhasin, Niti
;
Nandrajog, Divya
; …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 732-744
Persistent link: https://www.econbiz.de/10013197947
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