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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~person:"Bartikowski, Boris"
~person:"Valette-Florence, Pierre"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Social Web"
~type_genre:"Article in journal"
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Konsumentenverhalten
Markenartikel
Social Web
Consumer behaviour
25
Brand management
12
Markenführung
12
Brand image
11
Luxury goods
11
Luxusgüter
11
Markenimage
11
Beziehungsmarketing
6
Relationship marketing
6
Cultural identity
5
Kulturelle Identität
5
China
4
Ethnic group
4
Ethnische Gruppe
4
Personality psychology
4
Persönlichkeitspsychologie
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4
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Internationales Marketing
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Internet marketing
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Luxury
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Online-Marketing
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3
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Vergleich
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Website cultural congruity
3
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2
Authenticity
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25
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Article in journal
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25
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English
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Bartikowski, Boris
Valette-Florence, Pierre
Han, Heesup
40
Laroche, Michel
28
Ko, Eunju
23
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Mattila, Anna S.
14
Richard, Marie-Odile
14
Law, Chun Hung Roberts
13
Krishen, Anjala S.
12
Wong, IpKin Anthony
12
Dwivedi, Yogesh Kumar
11
Hyun, Sunghyup Sean
11
Teng, Lefa
11
Balaji, M. S.
10
Filieri, Raffaele
10
Hwang, Jinsoo
10
Lim, Weng Marc
10
Seo, Yuri
10
Veloutsou, Cleopatra
10
Beatty, Sharon E.
9
Chebat, Jean-Charles
9
Foroudi, Pantea
9
Gupta, Suraksha
9
Gursoy, Dogan
9
Kim, Kyung Hoon
9
Kukar-Kinney, Monika
9
Rana, Nripendra P.
9
Septianto, Felix
9
Yu, Jongsik
9
Choi, Jeonghye
8
Flavián Blanco, Carlos
8
Guzman, Francisco
8
Kim, Insin
8
Kim, Jinkyung Jenny
8
Melewar, T. C.
8
Merchant, Altaf
8
Phau, Ian
8
Prayag, Girish
8
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Journal of business research : JBR
Journal of hospitality marketing & management
Journal of travel and tourism marketing
The journal of consumer marketing
The journal of brand management : an international journal
3
Psychology & marketing
2
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Electronic markets : the international journal on networked business
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
Sport management review
1
Thunderbird international business review
1
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ECONIS (ZBW)
25
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25
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1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
3
"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473
Saved in:
4
How psychological distance shapes hedonic consumption : the moderating role of the need to justify
Didi Alaoui, Mohamed
;
Valette-Florence, Pierre
;
Cova, …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 57-69
Persistent link: https://www.econbiz.de/10013271375
Saved in:
5
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
6
Attribute framing in CSR communication : doing good and spreading the word - but how?
Bartikowski, Boris
;
Berens, Guido A. J. M.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 700-708
Persistent link: https://www.econbiz.de/10012545109
Saved in:
7
Which consumers believe luxury must be expensive and why? : a cross-cultural comparison of motivations
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
132
(
2021
),
pp. 301-313
Persistent link: https://www.econbiz.de/10012581682
Saved in:
8
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
9
"From Prada to Nada" : consumers and their luxury products : a contrast between second-hand and first-hand luxury products
Kessous, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 313-327
Persistent link: https://www.econbiz.de/10012104018
Saved in:
10
How self-success drives luxury demand : an integrated model of luxury growth and country comparisons
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 273-287
Persistent link: https://www.econbiz.de/10012104001
Saved in:
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