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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
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Search: "Customer relationship management"
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Subject
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Beziehungsmarketing
Markenführung
Relationship marketing
823
Consumer behaviour
451
Konsumentenverhalten
451
Customer satisfaction
234
Kundenzufriedenheit
234
Dienstleistungsqualität
182
Service quality
182
Brand management
161
Brand image
124
Markenimage
124
Social Web
104
Social web
104
Customer integration
92
Kundenintegration
91
Lieferantenmanagement
89
Supplier relationship management
89
Brand
83
Markenartikel
79
Internet marketing
72
Online-Marketing
72
Confidence
60
Customer value
60
Kundenwert
60
Vertrauen
60
Emotion
54
Beschwerdemanagement
53
Complaint management
53
Marketing management
50
Marketingmanagement
50
Innovation
47
Hotel industry
44
Hotellerie
44
Loyalty
44
Einzelhandel
43
Retail trade
43
Bank
42
Viral marketing
42
Virales Marketing
42
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2
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Article
819
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4
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Article in journal
820
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820
Conference paper
7
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7
Collection of articles of several authors
4
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4
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1
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1
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English
823
Author
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Balaji, M. S.
8
Ko, Eunju
8
Kim, Kyung Hoon
7
Roy, Sanjit
7
Mattila, Anna S.
6
Ramkissoon, Haywantee
6
Mavondo, Felix
5
McLean, Graeme J.
5
Prentice, Catherine
5
Tanford, Sarah
5
Agnihotri, Raj
4
Akter, Shahriar
4
Babin, Barry J.
4
Chebat, Jean-Charles
4
Gupta, Suraksha
4
Noble, Stephanie M.
4
Okumus, Fevzi
4
Pérez, Andrea
4
Rodríguez del Bosque, Ignacio A.
4
Sharifah Faridah Syed Alwi
4
Sharma, Piyush
4
Veloutsou, Cleopatra
4
Wünderlich, Nancy V.
4
Aiello, Gaetano
3
Andreini, Daniela
3
Bang, Nguyen
3
Bartikowski, Boris
3
Black, Iain
3
Cavusgil, Erin
3
Chang, Woojung
3
Dewnarain, Senika
3
Diamantopoulos, Adamantios
3
Filieri, Raffaele
3
Garrett, Tony C.
3
Gupta, Shivam
3
Gustafsson, Anders
3
Han, Heesup
3
Harrigan, Paul
3
Herington, Carmel
3
Hoffmann, Arvid O. I.
3
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Published in...
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Journal of business research : JBR
Journal of hospitality marketing & management
The international journal of bank marketing : IJBM
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
823
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1
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of
823
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date (oldest first)
1
Effects of
customer
relationship
management
on service innovation : moderating role of managers' risk-taking behavior and interaction frequency
Randhawa, Praneet
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10014511800
Saved in:
2
Is it time for marketing to reappraise B2C relationship management? : the emergence of a new loyalty paradigm through blockchain technology
Treiblmaier, Horst
;
Petrozhitskaya, Elena
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014287548
Saved in:
3
Technology readiness of B2B firms and AI-based
customer
relationship
management
capability for enhancing social sustainability performance
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Gupta, Shivam
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534254
Saved in:
4
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
5
The maturity of relationship management and firm performance : a step toward relationship management middle-range theory
Deszczyński, Bartosz
;
Beręsewicz, Maciej
- In:
Journal of business research : JBR
135
(
2021
),
pp. 358-372
Persistent link: https://www.econbiz.de/10012647878
Saved in:
6
Social
customer
relationship
management
: a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
7
AI and digitalization in relationship management : impact of adopting AI-embedded CRM system
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
150
(
2022
),
pp. 437-450
Persistent link: https://www.econbiz.de/10013365740
Saved in:
8
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
9
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
10
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
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