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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~type_genre:"Article in journal"
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Konsumentenverhalten
Social Web
Consumer behaviour
2,500
Innovation
865
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796
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794
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713
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713
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691
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Laroche, Michel
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Ko, Eunju
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Cleveland, Mark
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Diamantopoulos, Adamantios
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Richard, Marie-Odile
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Valette-Florence, Pierre
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Mattila, Anna S.
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Bartikowski, Boris
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Filieri, Raffaele
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Teng, Lefa
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Dwivedi, Yogesh Kumar
11
Seo, Yuri
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Septianto, Felix
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Balaji, M. S.
10
Krishen, Anjala S.
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Veloutsou, Cleopatra
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Beatty, Sharon E.
9
Chebat, Jean-Charles
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Guzman, Francisco
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Flavián Blanco, Carlos
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Roggeveen, Anne L.
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Dhir, Amandeep
7
Donthu, Naveen
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Ekinci, Yuksel
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Foroudi, Pantea
7
Geuens, Maggie
7
Grewal, Dhruv
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Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of hospitality marketing & management
The journal of consumer marketing
Journal of retailing and consumer services
1,978
International journal of hospitality management
776
International journal of consumer studies
770
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702
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586
Technological forecasting & social change : an international journal
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Asia Pacific journal of marketing and logistics
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Management science : journal of the Institute for Operations Research and the Management Sciences
388
The journal of brand management : an international journal
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Tourism management : research, policies, practice
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Journal of marketing research : JMR
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Journal of travel and tourism marketing
358
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing management : MM
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Cogent business & management
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Journal of international consumer marketing
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Journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
309
Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
304
Marketing letters : a journal of research in marketing
297
Journal of consumer behaviour : an international research review
296
International journal of retail & distribution management
294
Journal of fashion marketing and management
292
The international review of retail, distribution and consumer research
292
International journal of contemporary hospitality management
290
Journal of business ethics : JOBE
288
Journal of the Academy of Marketing Science
280
The journal of services marketing
276
Marketing intelligence & planning
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
Young consumers : insight and ideas for responsible marketers
253
International journal of internet marketing and advertising : IJIMA
252
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ECONIS (ZBW)
2,771
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1
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2,771
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
3
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
4
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
5
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
6
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
7
Big business returns on B Corp? : growing with green & lean as any label is a good label
Valdimar Sigurdsson
;
Larsen, Nils Magne
;
Folwarczny, Michał
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535964
Saved in:
8
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
9
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
10
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
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