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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing communications"
~subject:"Online-Handel"
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Search: subject_exact:"Online-Targeting"
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Online-Handel
Internet marketing
510
Online-Marketing
510
Consumer behaviour
315
Konsumentenverhalten
315
Social Web
285
Social web
285
Brand management
124
Markenführung
124
Viral marketing
124
Virales Marketing
124
Advertising effects
117
Werbewirkung
117
Online retailing
103
Beziehungsmarketing
93
Relationship marketing
93
Advertising
91
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86
Social media
81
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73
Markenimage
73
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59
Electronic Commerce
59
Brand
48
Markenartikel
45
Marketing management
43
Marketingmanagement
43
social media
39
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36
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36
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36
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31
Vertrauen
31
Luxury goods
29
Luxusgüter
29
Internet
28
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27
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27
Customer satisfaction
21
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103
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103
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Choi, Jeonghye
3
Dwivedi, Yogesh Kumar
3
Bigné Alcañiz, J. Enrique
2
Chatzipanagiotou, Kalliopi
2
Cui, Geng
2
Kim, Jikyung
2
Peng, Ling
2
Rana, Nripendra P.
2
Richard, Marie-Odile
2
Ruiz Mafe, Carla
2
Teng, Lefa
2
Wang, Fang
2
Aiken, K. Damon
1
Al Qeisi, Kholoud
1
Alam, Ansari Sarwar
1
Alamanos, Eleftherios
1
Alarcón-del-Amo, María-del-Carmen
1
Alavi, Sascha
1
Alcañiz, Mariano
1
Alcántara-Pila, Juan Miguel
1
Allred, Anthony
1
Amaya Rivas, Adriana A.
1
Amos, Clinton
1
Anurag Singh
1
Augusto, Mário Gomes
1
Awan, Mahmood A.
1
Bala, Pradip Kumar
1
Balaji, M. S.
1
Balakrishnan, Janarthanan
1
Ballestar, María Teresa
1
Banerjee, Snehasish
1
Banerjee, Somnath
1
Bargoni, Augusto
1
Barrio-García, Salvador del
1
Bat, Tuya
1
Behl, Abhishek
1
Benkenstein, Martin
1
Berg, Hanna
1
Bergiel, Blaise
1
Bhardwaj, Pradeep
1
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Journal of business research : JBR
Journal of internet commerce
Journal of marketing communications
Journal of retailing and consumer services
72
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of management information systems : JMIS
34
International journal of internet marketing and advertising : IJIMA
32
Information systems research : ISR
31
International journal of hospitality management
28
International journal of electronic marketing and retailing : IJEMR
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Electronic commerce research
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Technological forecasting & social change : an international journal
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of electronic commerce research : JECR
16
Journal of hospitality marketing & management
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of retailing
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Tourism management : research, policies, practice
15
International journal of contemporary hospitality management
14
International journal of business information systems : IJBIS
13
International journal of electronic commerce : IJEC
13
Cogent business & management
12
International journal of retail & distribution management
12
Journal of marketing research
11
Electronic commerce research and applications
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of retail and distribution management
10
Journal of marketing
10
Management information systems : mis quarterly
10
Springer eBook Collection
10
Electronic markets : the international journal on networked business
9
Global business review
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of international consumer marketing
9
Journal of the Academy of Marketing Science
9
Lehrbuch
9
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ECONIS (ZBW)
103
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103
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1
Unveiling digital manipulation and persuasion in e-commerce : a systematic literature review of dark patterns and digital nudging
Singh, Vibhav
;
Vishvakarma, Niraj Kumar
;
Kumar, Vinod
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 144-171
Persistent link: https://www.econbiz.de/10014566440
Saved in:
2
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
3
Online product returns : the role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance
Fernandez-Lores, S.
;
Crespo-Tejero, N.
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549442
Saved in:
4
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
5
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
6
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
7
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
8
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
9
Role of gender in the creation and persuasiveness of online reviews
Ravula, Prashanth
;
Bhatnagar, Amit
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468819
Saved in:
10
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
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